Style Pick of the Week: The Aether Apparel ‘Aether Insider’ Program

Sometimes, the menswear and gear world can feel a little too exclusive, can it not? There are aspirational brands aplenty out there (hello, Rolex!) and yet, few brands that lift the curtain up and let you truly become a part of their world. When you see an opportunity, as we do in today’s featured post, it’s worth pivoting to score that deal on the best new gear, yes?

The elusive pursuit of inclusion in the style world makes it all the easier to appreciate companies that both prioritize making the best gear for men, while at the same time welcoming you with open arms into their retail stores, their experiences and yes, the gear itself that you so badly need for your next adventure far afield.

While companies like Huckberry certainly come to mind (among others we love in this neck of the woods), it’s worth diving just a bit deeper, especially when it comes to Aether Apparel and the Aether Insider Program.

You very well might recognize the road-ready, adventure-inspired California company for its commitment to gear that looks as great on a motorcycle as it does on the trail or scaling a mountain peak (or some combination of all of the above). Aether Apparel prizes the right blend of utility and durable, rugged performance, particularly if your passion is motorcycle riding or hiking, or any version of urban exploration.

And that versatility and distinct attention to detail is what might make it so well worth your while to join the Aether Insider Program, which gives you (first and foremost) 20 percent of all Aether Apparel gear year-round. This is one heck of a deal, if I do say so myself, including free two-day shipping on orders and a yearly gift, plus special access to sales and exclusives.

To sweeten the pot within the Aether Insider Program, there’s also the chance to get early access to new releases (those Aether Apparel moto boots are pretty sharp, are they not?), plus the chance to get early access to ticked Aether Apparel events and trips.

But let’s go back to one benefit right off the bat as far as the Aether Insider Program is concerned: 20 percent off investment-level Aether gear, from moto jackets to handsome overshirts, reliable leather moto boots and hard-working canvas pants and chinos fit for every single season.

Now, I can’t guarantee where precisely your Aether Apparel gear will go this season (or in the years to come), but I can guarantee you that signing up for the Aether Insider Program could spur you on to new heights and plentiful adventures while rocking some of the best gear for men. It’ll run you $120 per year, but that seems but a small price to pay for the chance to score savings on adventure-ready menswear and much more — the world is your oyster with the Aether Insider Program, or so it would seem.

The List: Here’s All the Best Gear You Need for the Fourth of July (And Beyond)

From daybreak to sunset, these are the stylish shorts to wear all the time.

Quick, check your calendar — just as quickly as we were talking about the best men’s gear to wear for Memorial Day weekend (and beyond), well, now comes the time to talk about the top men’s style essentials for the Fourth of July (and of course, beyond that). Much like Memorial Day, the Fourth of July is all about casual versatility — maybe you’ve got a weekend at the cabin lined up, followed by some boating and some beers … here’s what to wear. Hitting the road for summer travel upstate? Again, check out my favorite gear picks for the season. And we’re going to start you off with a pair of the most stylish shorts to wear the entire weekend. Cheers!

Wellen Cruiser Shorts — $68

The go-anywhere shorts to reliably get the job done for July 4th.

For a weekend with as much that goes into it as the Fourth of July, you need a pair of the best men’s shorts, a pair with as much versatility as the Wellen Cruiser Shorts — from the beach to the boardwalk to the bar, these are your new favorite shorts.

Mott and Bow Wythe Buttondown Shirt — $79

A crisp buttondown shirt made to wear for your trip and for happy hour.

To go with your new favorite shorts, wear a classic casual shirt in a sharp navy — this shirt from Mott and Bow is subtly stylish, and as fit to wear on the road as it is out to dinner when you arrive for your vacation.

YORK Athletics Mfg. Henry Mid Sneakers — $125

Lightweight, versatile sneakers you can wear with jeans or tailored shorts.

Casual, versatile sneakers are the name of the game if your Fourth of July means an impromptu football game breaks out as you’re manning the grill — you can’t go wrong with YORK Athletics Mfg., folks.

Relwen Utility Trap Blazer — $328

A versatile jacket for summer travel or a classy dinner this weekend (and beyond).

What’s on your Fourth of July weekend agenda? Perhaps a nice evening out is in order? In that case, you need one of the best men’s blazers — hence, the Relwen Utility Trap Blazer, a jacket that’s perfect for travel and also evening cocktails.

KC Cattle Co. — Price Varies

This is the new way to order Wagyu beef — easy as that.

Let’s pivot away from menswear for a second — and pivot toward what you’re grilling out this Fourth of July weekend. Go with a choice cut of Wagyu beef, available via an easy ordering process from this standout, high-quality, veteran-owned company (Take it from me — this is delicious).

Filson Tin Cloth Excursion Bag — $425

The toughest, most beastly bag you can bring with you for summer travel.

If you want one of the best men’s weekender bags to elevate your Fourth of July travels — or really, any trip at all that you take — then you want the remarkable, made-to-carry-anything Filson Tin Cloth Excursion Bag.

Taylor Stitch Moto Boots in Weatherproof Chocolate Suede — $348

The tough, waterproof suede boots to lace up right now.

Perhaps your Fourth of July leans a little more rugged — in that case, a classic pair of men’s boots like the excellent Taylor Stitch Moto Boots ought to do the trick, ehh?

Flint and Tinder Overshirt — $118

A dependable outer layer for a fun summer weekend.

When it gets breezy during Fourth of July fireworks or that weekend bonfire, wear this tough overshirt from Flint and Tinder — tough, yet lightweight. One of the best men’s overshirts for summer, easily.

Wellen Short-Sleeve Cotton-Linen Shirt — $68

The easy-to-wear short-sleeve shirt that’s going to elevate every look this season.

Another item in today’s edition of The List, and another pick from Wellen — stylish, sustainable, and simply perfect for the Fourth of July (and any time you need a classic short-sleeve shirt, in essence). Pair this up with the Wellen Cruiser Shorts for maximum impact.

Autodromo Le Mans Blue Watch — $624.98 

A striking, stylish and patriotic watch for the Fourth of July (and summer).

The super sharp Autodromo Le Mans Blue isn’t a watch for everyone — but if you want to nod toward the holiday while still wearing a stylish sport watch, this is the way to go. You can even pair it with a white Oxford and slim tan chinos for a casual patio dinner.

Adam Mar Slub Chinos — $148 

For when you need to wear pants … wear these stylish chinos.

OK, so let’s say at some point during the Fourth of July weekend that you actually do need to smarten up beyond tailored shorts … in that case, slim chinos from Adam Marr are the way to go. You can even wear them with a classic short-sleeve shirt, just for good measure.

Sixpoint Brewery Citrus Jammer — Price Varies

The light, citrus-y, utterly refreshing beer to enjoy right now.

We’ve talked about what to wear and what to grill for the Fourth of July weekend — now, here’s what to drink. The Sixpoint Citrus Jammer is a classic session beer, with a lemon-lime twist for good measure — it’s immeninently crushable all weekend long.
Elevated Basics. Grounded Price.
OK, folks. That’s going to just about do it for this week’s take on The List — of the above men’s style essentials, which ones did you dig the most? I’ll be sipping on a Sixpoint Citrus Jammer while I pack up my Filson Tin Cloth Excursion Bag and plan outfits around the Wellen Cruiser Shorts. Have a great Fourth of July weekend, everyone, and thanks for reading!