The Friday Read: The Very Best Fourth of July Weekend Sales & A Brazilian Getaway

Huckberry Summer 2025 menswear.

After a bit of a vacation from our Friday Read dispatch last week, we’re back in fine form to roll into the holiday weekend — with as much leisure, style and cold beer as our friends at Huckberry shown above. As it were for the Fourth of July weekend, I’ll miss out on the holiday itself: My latest international jaunt has taken me (along with my lovely Mary!) south of the Equator to Brazil to celebrate a close friend’s wedding in Sao Paulo — and our trip has gone beyond the major metropolis and on out to Atibaia, Monte Verde and more.

While the first leg of our trip saw us exploring Sao Paulo largely on foot (and by car), from rooftops to basement bars and sidewalk cafes, the next leg took us to the rolling mountains and foothills of Atibaia.

We’ve spent this last handful of days with a collection of American friends taking in the impossibly cool Mid-Century Modern designs of a lavish home dreamed up by renowned Brazilian architect Marcio Kogan (boasting four Eames chairs and a host of impeccable touches beyond that!). Even on the heels of a global jaunt to Amsterdam with Heineken late last month, our two-leg trip has proven invigorating, rather than exhausting — it’s funny how that works out, ehh?

Our time in Brazil has been wide-ranging, vivid and impossibly memorable, from a guided Jeep and hiking tour through Monte Verde to a positively delicious visit to Destilaria Monte Verde, not to mention rooftop sunset viewings and stops at both the Dengo and Sabor chocolate enterprises. Traditional Brazilian music, rich and strong Brazilian coffee, a multitude of Caipirinhas, even a Brazilian IPA or two were also very much in the mix.

There’s something vibrant and immediately inspiring about Sao Paulo: Chaotic though the city can be, with its massive melting pot of Brutalist and contemporary architecture, modern enterprise and old-world history, it’s simply one of the most distinct and engaging cities I’ve ever had the chance to visit (and if you follow me on Instagram, you’ll know that I’m fortunate enough to travel the world for both work and play very, very frequently).

I look forward to the day I can return, ideally with another large group stay at a house designed by renowned Brazilian architect Marcio Kogan — talk about quite the way to spend your holiday weekend (take another look at the house both above and below, courtesy of Sotheby’s and Bossa Nova).

For your own pursuits far afield, allow me to offer some gear recommendations, particularly when it comes to your wrist game: I wrote just yesterday about a rugged Shinola ceramic watch that’s built for each and every summer adventure. A stylish hemp buttondown from Flint and Tinder (which happens to be on sale right now!) might also prove fitting for day-to-night style, especially in the breezy climes of Brazil.

But for now, let’s turn our attention to the holiday weekend and to a carefully picked handful of the best 4th of July sales for menswear, gear and more right now — these are my top-of-the-line selections from just a small handful of your favorite brands, all fit for the days and weeks ahead.

And naturally, we’re back here on Saturday and Sunday with a duo of style selections. Cheers to travel, to fun in the sun, to cold beer and to a laidback holiday weekend, my friends.

Let’s keep this weekend rolling with a few quick sale picks, shall we? Here’s what I’ve got my eyes on for Fourth of July style, and since so many sales abound, I’m limiting this to my top five right now.

  • Huckberry: Your favorite online gear and menswear retailer is offering up to 40% off via the Huckberry Sale section.
  • Billy Reid: Here’s a standout sale from one of my favorite designers — get up to 30% off a mix of classic and modern Americana menswear.
  • Bespoke Post: Visit the NYC-based retailer and score at least 40% off gear, home goods, menswear and more.
  • Mack Weldon: Take 25% off the performance menswear company’s Summer Collection when you buy 2 or more products, with no code necessary.
  • Todd Snyder: Take an extra 20% off on-sale designer menswear from the iconic American brand with the code EXTRA20 through the Todd Snyder Summer Sale.

That’ll wrap up today’s latest weekend-ready dispatch — again, I’m wishing you fun in the sun with family and friends, plus a hearty dose of cold beer, along with menswear and gear savings aplenty. Thanks for reading, folks!

The Friday Read: The Best Fourth of July Weekend Sales & A Pure Michigan Vacation

Best Fourth of July menswear deals 2023

Folks, thanks so much for joining me as we roll into another weekend — another weekend in Pure Michigan for yours truly, and the start to an excellent Fourth of July holiday weekend, at that. I’ve got long-awaited plans with my family to head “Up North” for a lovely weekend on Lake Michigan, complete with bonfires and beach beers aplenty.

How about you? I’ll still be checking in from time to time here on the blog (especially with tomorrow’s Style Pick of the Week!), and there’s a dash of additional business at hand before the holiday weekend can begin in earnest.

Best summer weekend travel bag.

That additional business? A quick look at the best Fourth of July sales, as curated by yours truly and featuring picks from brands like Satchel & Page (shown above). Now, I’ve done my best to keep this list relatively short, so as to give you time to shop the very best of the best.

Yes, it’s a wild and well-stocked world out there, but these are the best Fourth of July sales for my money’s worth. I’ll be back in action with a Sunday post, as well as entries on Monday and Tuesday — so be sure to swing back by! And grab me another cold one while you’re by the cooler, will ya?

Summer calls, and it calls frequently: Take the Huckberry x Coors Collection for a spin, along with a few more of my favorite menswear deals to shop now.

  • American Giant: Get free shipping on American-made menswear on orders of more than $100.
  • Bespoke Post: Get up to 40 percent off the best menswear, home goods, tech and EDC gear.
  • Bonobos: The well-stocked Bonobos Sale section has deals up to 50 percent of your favorite menswear and chinos.
  • Devil-Dog Dungarees: Get up to 20 percent off your first purchase from the historic denim brand.
  • Eddie Bauer: Get 50 percent off the best men’s outdoor gear and more this weekend (and beyond).
  • Everlane: Take up to 60 percent off swim and summer essentials for men.
  • Filson: Take 30 percent off select goods from the rugged heritage outfitter.
  • Herschel Supply Co.: Take 30 percent off classics from the Herschel Supply Co. Archive and save on the best travel gear.
  • Howler Bros.: Get free shipping on orders over $99 from the Austin-based brand.
  • Huckberry: Save all weekend long on the best men’s gear and menswear, including the new Huckberry x Coors Collection.
  • HELM Boots: Get free U.S. shipping and returns from the rugged, Austin-based bootmaker.
  • Mack Weldon: Get up to 35 percent off sale items at a rare online sale for the DTC retailer.
  • Mott and Bow: Get savings of 30 percent or more on the best men’s jeans, sweatshirts, T-shirts and more.
  • Outerknown: Get 20% off your first order at the sustainable menswear brand founded by surfer Kelly Slater.
  • PAIGE: Get up to 40 percent off stylish men’s denim and more at its Semi-Annual Sale.
  • Peter Millar: Save on refined, sporty menswear, with deals starting at 25 percent off.
  • RAEN: Save as much as 60 percent on stylish men’s sunglasses.
  • Satchel & Page: Shop the Satchel & Page Warehouse Sale for the best travel bags and leather goods for men.
  • Shinola: Get free shipping on orders of more than $125 via the famed watchmaker and lifestyle brand.
  • Taylor Stitch: Take 20 percent off select menswear at the fan favorite retailer.
  • Tecovas: Look for deals of more than 40 percent off the best men’s shirts, boots and more at the Tecovas Last Call section.
  • Toad and Co.: Use the code POPSICLE to get an extra 50% off sale items from the organic menswear brand.
  • Todd Snyder: Use the code SUMMER20 to get up to 50 percent off sale styles and the best seasonal menswear.
  • Topo Designs: Get free shipping on orders of more than $150, plus savings on the brand’s Archive Sale collection.
  • Wolverine: Save on rugged work boots, apparel and the famed Wolverine 1000 Mile Boots at the Michigan retailer.

For now, that’s going to wrap up my overview of the best sales for the Fourth of July — how’s that for a great start to the weekend, right? I hope you find something to add to your wardrobe, your everyday carry or your footwear rotation, but beyond that, thanks as always for reading! Enjoy the holiday, enjoy time with family and friends, and a big cheers from me to you!

The Friday Read: Fourth of July 2016 Edition

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.  

We’ve reached another great summer long weekend — the Fourth of July! It’s about being thankful for our freedoms above all else, but it’s also a welcome vacation and a chance to get together with family and friends — hopefully in style. So, in true Style Guide fashion, today’s Friday Read is all about the holiday. It was a busy week in preparation for some much-needed time off — I even covered the best gear to wear for the holiday over at The Manual. Perhaps you had a busy week and are also looking forward to hitting the road, or at least enjoying some much-needed downtime. To mark a special occasion like the Fourth of July, it can be nice to kick back with a special cocktail — even if you’re a big craft beer fan, like myself. It’s a treat to enjoy a beverage that’s well-made and nuanced, like a lot of the finer things in life (especially #menswear). So it’s with that in mind that we’re giving you a holiday-centric drink option from the team at Johnnie-O — they sure do know how to make ’em, and if you caught my Masters 2016 cocktail post, you know that quite well. Check out the recipe below, plus a wearing suggestion from the brand, and read on for a few more Fourth of July weekend style tips.

The brand's 9OH2O Swim Shorts are a classic pairing alongside a tasty beverage.

The brand’s 9OH2O Swim Shorts are a classic pairing alongside a tasty beverage.

 The Red Hot American Summer Drink

The Ingredients:

  •  1.5 shots of rum — the folks at Johnnie-O prefer Ballast Point Three Sheets California Small Batch White Rum
  •  1 sliced lime
  • 1/4 ginger beer
  • Cayenne pepper
  •  1 sliced jalapeño
The Process:
  • Place 2 lime wedges in a sturdy glass, using a muddler to crush the lime.
  • Fill the glass almost to the top with ice.
  • Pour the rum over the ice, and fill the glass with ginger beer.
  • Sprinkle cayenne to taste, and garnish with jalapeño.
  • Enjoy!

While it requires some ingredient-wrangling, the process of making and enjoying a great drink can be a lot like the pursuit of finding style essentials: Worth the wait. Right? Right. Now, if you’re looking for more menswear to complement your weekend, grab a pair of swim trunks from Johnnie-O, like the 90H20 Surf Shorts pictured above. But wait, there’s more! On the apparel front, the folks at lifestyle brand Kinfolk teamed up with La Paz on a 9-item capsule of light, airy and breezy continental style staples that could work this weekend and the rest of summer, including this excellent printed shirt and other pieces, among them some easygoing linen trousers (they’re a bit out of the ordinary, but if you find yourself hanging out near the water or on the coast this weekend, they could definitely work). Oh, and because we all love a few cold beverages while lounging in the warm weather, snag an item or two from the Herschel Supply x Coca-Cola collab — yes, you read that right. They’ve got an assortment of everyday carry essentials, from a tote to a backpack, all with insulated liners built in to keep drinks cool (and the fact that they’re made from recycled PET materials is another positive).

As to the rest of your Fourth of July style essentials, grabbing one of the best weekender bags out there is definitely in order, and some slim swim trunks or classic men’s sunglasses can’t go wrong, either. And if you need more warm-weather essentials or tips on how to style them, head over to my Instagram. Look out for tomorrow’s Style Pick of the Week, and a look at great dive watches coming on Monday.  Whatever you might do this weekend, enjoy the holiday, the time off and celebrating our great freedoms in style.

Enjoy the weekend, and stay stylish!

-Beau
Frank & Oak