
Ladies and gentlemen, start your engines as we race into another fine summer weekend. I’m back in Brooklyn after what proved to be a momentous Memorial Day back in the Midwest — Indiana, to be more specific, for the one and only Indianapolis 500 with Tag Heuer. And what a weekend it was! Astonishing and memorable doesn’t begin to cover it.
The trip was part of my many freelance writing pursuits, which includes covering new watches from Tag Heuer (and plenty more, as you know if you follow me on Instagram!). For the time being, I’m back in Brooklyn and looking forward to a touch of downtime this weekend as I work on stories for Maxim.com (among other outlets, of course!).
Along the way, I’ll be wearing one of my new favorite shirts from Faherty Brand, the fast-growing, NYC-based menswear brand that’s making a splash in the world of versatile, casual everyday style. I’ve been a fan of Faherty Brand for years, as you’ll see below, but consider giving the brand a look to roll into your weekend (in my experience, I’ve found that Faherty men’s shirts are super-soft and well-fitting).
For now, let’s dive into that brand specifically to start the weekend off the proper way — with a few other menswear updates to follow. Cheers and thanks for reading!

- Now, I just nodded toward my love of Faherty Brand above — let’s take that just a touch deeper, shall we? In fact, I got an even better look at what makes the ever-popular Faherty Brand tick, as I covered my five favorite essentials of the moment over at Fatherly. Its stretch chinos, ultra-soft T-shirts and expertly cut buttondowns are rugged in terms of looks, but super-comfortable in terms of feel, and that’s a balance I can get behind. Read more at Fatherly and see for yourself.

- Sure, the good folks at Faherty Brand offer up plenty of stylish menswear for summer, but allow me to recommend another brand I think you’ll enjoy if you love mixing style and performance this season. You can view that brand above here briefly: That’s Western Rise, the Colorado-based outfitter that mixes durable performance fabrics with modern silhouettes, like its abrasion and stain-resistant, stretchy five-pocket pants. They blend the look of a chino with the durability and rugged appeal of the best hiking pants, and you can read more about the Western Rise Evolution Pants here in this recent Western Rise review by yours truly.
- I just mentioned that I also had the chance to visit the Indianapolis 500 with Tag Heuer, but that’s not all. Across the pond & within the luxe confines of Monaco, Tag Heuer sponsored the iconic Monaco Grand Prix last weekend — for good measure, they released three new watches to celebrate 80 years of the race, and I wrote about all three over at Maxim. Ladies and gentlemen, start your engines, indeed.
That’s just about going to do it for today’s Friday Read — did you find something to kickstart your weekend in a fashionable way, be it a short from Faherty Brand or perhaps something more outdoor-minded from Western Rise?
If so, be sure to let me know in the comments, and just know that there’s certainly more where that came from… if you stop by tomorrow’s Style Pick of the Week or the Sunday Sale, that is! Again, thanks for reading and we’ll See You Out There.


