Style Pick of the Week: Timex x Todd Snyder Mod Watch

Editor’s note: Expect these posts weekly detailing one standout item coveted by yours truly. Sometimes, these fit within budgetary restrictions and other times, they’re expensive splurges worth saving for. For more Wish List items from Beau, head here, and to see other Style Picks, head here.

A military NATO strap and a vintage-inspired design help this timepiece stand out in the best possible way. Photo courtesy of Timex.

A military NATO strap and a vintage-inspired design help this timepiece stand out in the best possible way. Photo courtesy of Timex.

Here at The Style Guide, your humble author is a big fan of rugged, tried-and-true classics — that goes for everything from chambray shirts to rugged leather chukka boots. But every now and then, slightly unexpected-yet-modern pieces are welcomed into the fold. That’s certainly the case with the Timex x Todd Snyder Mod Watch, a one-of-a-kind timepiece available exclusively through the lauded American designer’s Web site. In fact, it’s proven such a hit that it’s only available for backorder as of the time of this post. Yet, you should still seriously consider putting your name on that list (and then waiting anxiously until September, of course). Why is it so essential to get in the game now for us #menswear fans? Well for one, the timepiece itself is a perfect stylish casual watch that updates a vintage Timex design for the modern age. For another, it signals the start of an ongoing partnership between a classic watch brand and one of America’s best menswear designers — the fact that it was shown on the runways at Snyder’s recent New York Fashion Week: Men’s show is icing on the cake. And perhaps most importantly — it means you have a great excuse to pick up a new watch that’s eye-catching, crisp, versatile and available for under $140. Todd Snyder already stocks the elusive and much-loved Timex x Red Wing watch collaboration, featuring rugged watches that utilize tough Red Wing leather in the straps themselves. The Timex x Todd Snyder Mod Watch is a little more toned-down and refined, yet still very wearable — it’s an example of hitting it right down the middle when it comes to design balance.

A closer look at the red-and-black mod bullseye design, inspired by the Timex archives. Photo courtesy of the brand.

A closer look at the red-and-black mod bullseye design, inspired by the Timex archives. Photo courtesy of the brand.

Buck Mason - Timeless Design. Made in America.
Snyder’s savvy eye, combined with the knowledge of the Timex design team, leaves us with a striking watch that’s like none on the market right now. The red-and-black dial combo is unique enough in and of itself, but when paired with the military NATO strap, you’ve got a combination that’s made for rocking with a classic blue Oxford and slim sand chinos at the office, and a slim pocket T-shirt and navy chino shorts on the weekend. The 40mm case diameter hits the sweet spot in terms of size — it’s not too small, and it’s not overly large. That’s the benefit of a watch that manages to be clean and classic yet striking at the same time — it goes with anything. Truly, a sufficiently stylish NATO strap timepiece can even work with a  suit — just steal a style tip from James Bond in Spectre. Of course, the dial designs of each of those watches are different, but the idea remains the same. There are very few casual watches that can transition from being worn with something as casual as slim blue denim and a short-sleeve henley to being worn with a blazer, and that pool is narrowed even further when you look for something under $140.  So, the design is one-of-a-kind, the styling potential is one-of-a-kind and the price is …. well, one-of-a-kind. In fact, you’re really getting multiple watches for the price of one — the easy-to-change NATO strap can be easily switched out with everything from a Horween leather watch strap  to a floral NATO watch strap (truly). If that’s not enough to convince you, just know that this watch won’t stick around for long once it’s re-stocked — so pre-ordering it could be the smartest move you make this weekend.

What’s your take on the design of the Timex x Todd Snyder Mod Watch? How would you rock this timepiece?

The GQ x New York Fashion Week: Men’s Lounge

A showcase for American menswear designers that's been years in the making.

A showcase for American menswear designers that’s been years in the making.

Unless you live under a rock (or maybe even if you do), you might have heard that the beginning of this week marks the start of the first-ever New York Fashion Week: Men’s. In short, the event is something of a watershed moment for the fashion industry, as this week marks the first time that American menswear designers in particular have been given a dedicated outlet to showcase upcoming seasonal collections, as designers in London and elsewhere receive. How big is that? Some were saying the American #menswear industry was dying out in relation to fashion week as of just a few years ago. So what does all this mean for the average consumer? Well, American designers like Todd Snyder and Billy Reid (of Bond Peacoat fame) are offering their heightened take on staples that’ll actually appear in stores next season. So while outlandish runway pieces likely won’t be up for sale, think of runway shows like auto shows — a look into the creative process of each designer, with lots of fanfare and hype.

Recharging slightly during Fashion Week: Men's with a cold one from the esteemed Brooklyn Brewery.

Recharging slightly during Fashion Week: Men’s with a cold one from the esteemed Brooklyn Brewery.

And what does all this mean for those within the #menswear editorial and retail community? Well — a whole lot of hopping around the city to various collection previews and shows (check out the full schedule here). While I’m not as busy as some folks out there, I appreciate the chance to get in on the action and meet up with like-minded folks as part of my postwork editorial pursuits and my day job working on behalf of Timberland. Lucky for me, GQ’s The Gent Lounge is here to help this week with its #GQFW Lounge. The lounge has previously hosted some stellar events on behalf of the likes of Tiffany & Co., and this week, they’ve teamed up with stellar menswear retailer Mr. Porter and LG Mobile, among others, to curate a recharge lounge.

Some of the style essentials curated by Mr. Porter and GQ at the lounge.

Some of the style essentials curated by Mr. Porter and GQ at the lounge.

Along with some distinctly shoppable and drool-worthy wares from Mr. Porter as part of the brand’s partnership with GQ on monthly collections, there was also a nice selection of tasty craft brews from Brooklyn Brewery. Attendees also got a closer look at the new LG G4 Smartphone , which comes complete with a sharp leather case available in a variety of colors. In fact, my friend Leo Chan of popular blog Levitate Style is testing out the phone all across the city as part of this week’s events, and photographers were snapping portraits with the phone itself. And the lounge has done a nice job of curating products for a life lived stylishly, from dishware to vintage issues of GQ and home accessories. It was the ideal way to start what’s sure to be a busy week. Tuesday’s ventures will hopefully include a viewing of Todd Snyder’s Spring 2016 wares with my friends at Brothers & Craft — stay tuned!

Ernest Alexander

Ben Sherman US