The Sunday Sale: Shop Huckberry’s Undercover Sale While It’s Still Around

14 Picks: Huckberry's Undercover Sale | Pack Hacker

If you’ve been paying close attention to the goings-on at San Francisco retailer Huckberry (and if you read my Friday dispatch) then hopefully, you’re well aware of the short-running but no less essential Huckberry Undercover Sale. It’s a rare sale from the site, and it ends later today, so I won’t take up too much of your time. But that being said, this is one of the best places to get deals on the best men’s gear, especially given that the retailer doesn’t offer all too many sales throughout the year. What’s the deal with one of the best menswear sales this weekend? Allow me. It’s a chance to shop deals up to 30 percent off on the site’s best-selling picks, in an undercover-ready shade of black. Consider it a precursor to what should be an outstanding Huckberry Black Friday Sale, not to mention the Huckberry Cyber Monday Sale. But in the meantime, the Huckberry Undercover Sale only runs through tonight. I’ll leave you with some extra time to shop, so go forth, gear up, look great and save some cash. Thanks for reading and good luck!

Shop the Huckberry Undercover Sale now

Get the best deals on sleek gear and menswear ASAP

The Thursday Buy: The Rhodes Winslow Boots from Huckberry are the Most Versatile Boots to Wear This Season

Now’s the perfect time to lace up your new favorite pair of boots — if you’ve taken care of shopping for the boots in question, that is to say. If not, well, you’re just in time to stock up on some of the best men’s boots, a pair that’s as stellar, rugged and stylish as they come. That’d be the Rhodes Winslow Boots, one heck of a pair of stylish leather lace-up boots that check all the right boxes this season and well beyond. Checking off the boxes, after all, is something of a Huckberry specialty, and the good folks at the San Francisco-based retailer set out to make a set of workwear-inspired boots with plenty of knowledge and a sturdy vision in mind. You see, the Rhodes Footwear line is a lot like the rest of Huckberry’s standout offerings, including the best waxed trucker jacket on the market.

Rhodes debuted in the fall of 2018 with a focus on making subtly stylish, well-priced and expertly made boots, mostly of the dress and chukka varieties, but the latest and greatest launch is, again, workwear boots that offer something slightly lighter, slightly more casual and still plenty wearable all the same. The Rhodes Winslow Boots are an ideal pair of boots to buy right now if you want to ease into the colder months without reverting right away to snow boots, which is as it should be, after all. These toe the line (literally) between bulky work or snow boots and less substantial (but no less essential) chukka boots. Think of the Rhodes Winslow Boots like an excellent middle ground, and some of the best men’s boots for fall, right down to the small details.

Those small details, naturally, are what Huckberry has worked so hard to get right, and with the Rhodes Winslow Boots, that effort shines through. For under $200, you get a pair of boots made with rich full-grain roughout leather designed to only get better with age (these are some of the best boots for men, after all). The upper totals 5 inches, so they aren’t outrageously high — more like a mid-boot than an ankle or chukka boot, but again, no less useful for the fall and winter months.

The Rhodes Winslow Boots are also built atop a soft and springy Meramec outsole, which gives them less traction in the snow but provides a mighty smooth ride in plenty of other types of weather, or simply on blustery fall days with crunching leaves underfoot. The boots are also handcrafted in the footwear mecca that is Leon, Mexico, another place where plenty of the best boots for men are made, season after season. Because they’re a plain-toe boot with a wedge outsole, you’re going to get plenty of wear out of ’em with all of your favorite casual style essentials, from faded denim, a classic henley and the best waxed trucker jacket to a chambray shirt and tan chinos for a nice blend of high-low style. You can even wear them this holiday season (and they’d be great boots to wear for Thanksgiving) — just add a soft, slim-fit flannel shirt and tailored blue jeans to hit the mark, folks. The next time you need a pair of reliable-as-can-be leather boots, the Rhodes Winslow Boots are going to come through in the clutch.

See Now, Buy Now: Huckberry x Danner’s Vertigo 917 Gold Rush Boots Are Back In Stock Now

There are certain menswear collaborations that are both too good to pass up and entirely ingenious and innovative at the same time. Take the much-loved, highly coveted and fast-selling Huckberry x Danner partnership, a meeting of the minds between two West Coast brands that perfectly epitomizes the spirit of adventure and rugged style. More importantly, it’s given us the Huckberry x Danner Vertigo 917 Gold Rush Boots, some of the best men’s boots — and newly restocked in Huckberry’s ever-so-well-curated selection of men’s footwear. It’s a natural partnership between the San Francisco retailer, which already makes pieces like your favorite waxed trucker jacket, and it only makes sense that they’d choose to partner once again on another of Huckberry x Danner boots. In fact, this partnership first launched in early 2019, and sold out quickly (to say the least). Now, the Huckberry x Danner Gold Rush Boots are back and better than ever — and selling quickly once again.

Even an initial glance at the Huckberry x Danner Vertigo 917 Gold Rush Boots shows why they’re a hot-selling commodity — and a perfect addition to what’s hopefully a wardrobe stocked with plenty of other Huckberry menswear essentials, right? No doubt. These rugged men’s hiking boots are surprisingly springy and lightweight, making them perfect to wear for all manner of seasonal pursuits (but especially exploring a new city, taking a park stroll or visiting your favorite brewery. Take it from this writer: The Huckberry x Danner Vertigo 917 Gold Rush Boots are some of the most comfortable boots for men I’ve ever worn.

And luckily, the Huckberry x Danner Gold Rush Boots are a terrific value for the style and utility you get out of ’em. They’re built with a dependable, flexible Vibram outsole, which also features the use of a rubber compound for added traction and proprietary functionality. Whether navigating slippery sidewalks or cobblestone streets, the Huckberry x Danner Gold Rush Boots are as reliable and utilitarian as can be. The rich full-grain leather upper, designed to break in handsomely over time, just so happens to be waterproof and made to take on the elements (as I found when I tested out my boots exploring rainy Vancouver back when the partnership first dropped).

The frankly remarkable Huckberry x Danner Gold Rush Boots are also more sleek in form than traditional hiking boots, not unlike your favorite pair of sneaker boots, for instance. GORE-TEX lining also helps keep your feet dry, while the boots themselves sit atop a new last that updates the Danner 971 – hence the new name Vertigo 917 adorning the stylish and useful-as-can-be Huckberry x Danner Gold Rush Boots. These boots are perhaps best worn with expertly faded jeans, a thermal henley and your Huckberry waxed trucker jacket, but they can pull double-duty if needed with a pair of slim Huckberry chinos and a stretch Oxford shirt if need be. If it’s not clear by now, well, the Huckberry x Danner Gold Rush Boots are some of the coolest, most versatile boots you can buy — and they won’t be around for long, so act accordingly and snag a pair today.

The Tuesday Steal: This Wellen Pullover from Huckberry Is On Sale for Less Than $100 Now

It can be hard to find great men’s style essentials, especially for the chillier months, that are both on sale and in stock, but that’s where the always-well-stocked Huckberry Sale section comes into play. Specifically, if you’ve been searching for one of the best casual sweatshirts to wear as a laidback season of lounging comes into focus, then the Wellen Dawn Patrol Pullover is an ideal bet for expertly crafted, affordable style. Better still, one of the best pullovers for men is now on sale for under $100, making it an ideal Tuesday Steal to add to your carefully curated wardrobe. If you’ve not yet gotten acquainted with the sustainable in-house style brand at Huckberry that is Wellen, then I’d wager that the Wellen Dawn Patrol Pullover is a great place to start. Wellen focuses on making everything from one of the best flannel shirts to super-soft T-shirts and pants, all incorporating recycled fibers for an added touch of eco-conscious design. And when the end result looks like the highly affordable, go-anywhere Wellen Dawn Patrol Pullover, then that’s a great thing indeed.

Wellen is one of the most sustainable menswear brands out there, with the quality and style points to back it up, too. This pullover is cut from recycled polyester fleece for an incredibly soft feel and finish, one that’s seemingly at odds with its (now on sale) sub-$100 price tag. It’s also got plenty of details you might expect from one of the best pullovers for men, including touches like a front zipper pocket for your everyday carry essentials. Plus, contrasting design details at the collar and front pocket set this stylish, casual pullover apart from the pack. Huckberry has knocked it out of the park with the Wellen Dawn Patrol Pullover, to say the least.

The Wellen Dawn Patrol Pullover is designed more like an anorak than a regular pullover, with the ability to be layered over everything from your favorite fall henley to a stretch chambray shirt. It’s polished enough to wear out on the weekends to coffee, brunch, the farmer’s market and day hikes aplenty, too. The Wellen Dawn Patrol Pullover really can do it all, which is saying something considering that — once again — it’s on sale for under $100 right now. Plus, it helps that the Charcoal color shown here is neutral enough to pair up with just about anything else in your wardrobe, from olive joggers to the best fall weekend pants. How’s that for versatility and sustainability?

To be sure, there are other options in terms of color when it comes to the Wellen Dawn Patrol Pullover, but this one is perhaps the most distinctive and easy to style (although the all-navy Wellen Dawn Patrol Pullover offers up some nice wearability, too). No matter which color you choose of this rugged, durable and sub-$100 pullover, Huckberry’s designed it to last and last. Try it out now and see for yourself.

See Now, Buy Now: The Flint and Tinder 10-Year Pullover is the Best Men’s Hoodie to Wear Right Now

There are plenty of menswear picks that never go out of style and always deliver — you’ve likely got your favorites, and if the Flint and Tinder 10-Year Pullover isn’t among them as of yet, well, here’s hoping that changes today. It’s a Huckberry Bestseller for plenty of reasons, and it’s not hard to see when you dive into the specs: It’s one of the best hooded sweatshirts on the market, with the right design and construction to back it up. You see, the remarkable Flint and Tinder 10-Year Pullover is one of the pieces that helped build Huckberry (one of the best online retailers for men, lest we forget). The hoodie in question featured crowdfunding that shot through the roof in its early days, and an ongoing commitment to quality from the Flint and Tinder team keeps that same high standard rolling right along these days.

Sure, you could just pick up any old hooded sweatshirt at all, but that’s not the aim of today’s See Now, Buy Now series entry. The Flint and Tinder 10-Year Pullover is designed to make you rethink what you thought you knew about hoodies. It’s made from better, more durable fabric, for starters: It uses Mississippi Delta cotton and a super-soft fleece lining for plenty of comfort right out of the box. The Flint and Tinder 10-Year Pullover is also cut, sewn and finished with plenty of care in Los Angeles, hence the slightly higher price tag than your average hoodie. It’s one of the best hoodies for men, after all, so you should be prepared to invest just a bit (it retails for $98 at Huckberry). There’s plenty more where that came from, of course.

The right details, as you can see above on the Flint and Tinder 10-Year Pullover, are what makes this hoodie so much more than your average hoodie. The hood is double-lined, so you can wear this surprisingly stylish hoodie layered up under, say, the impeccable and essential Flint and Tinder Flannel-Lined Waxed Trucker Jacket (also a bestseller at Huckberry, as luck would have it). Even the draw cords of the hood on the Flint and Tinder 10-Year Pullover are tipped with metal for added durability, just one of the reasons you’ll have this hoodie for a very, very long time.

If you still haven’t taken my word for it, listen to how Huckberry puts it: The famed retailer says this F&T hoodie uses “beefy yet insanely comfortable fabric,” the kind that should break in nicely the more you wear it. Naturally, you should get a ton of wear out of this hoodie, whether you team it with a pair of blue jeans from Huckberry or your favorite weekend pants. The options are limitless, the construction is top-notch and you simply can’t go wrong with any color of the Flint and Tinder 10-Year Pullover — how’s that for the best hoodie to wear this season, right?

The Thursday Buy: This Rugged Down Jacket from Huckberry Is Your New Go-To Fall Layer

At times when it comes to your favorite fall gear picks, it’s best not to overdo it. What I mean to say is, sometimes, you just need a grab-and-go jacket, one of the best jackets for fall, to throw on without too much fuss. When your fall days, especially the weekend, could involve everything from park strolls to brunch to yard work or a brewery visit (much better than yard work, right?) shouldn’t you have a jacket — like the essential Proof Graphene Down Jacket — that you can wear through blustery breezes and fall weather all the while? Yes, that’s absolutely right. As dreamed up by the good folks at Huckberry (Proof is one of the in-house brands of the famed retailer), the Proof Graphene Down Jacket is nearly too good to be true, blending plenty of bells and whistles into an unassuming-yet-tough design. This rugged down jacket is hard-wearing yet packable, lightweight yet warm, and a little bit of everything in between.

It’s got lots going for it, starting with a design that seemingly blends the classic Harrington jacket (note the stand-up collar) and the simple build of a bomber jacket. Plus, the specs are everything you need in a durable fall jacket. The Proof Graphene Down Jacket gets its name from the lightweight yet remarkably tough Graphene fiber used throughout the lining, which manages to regulate your temperature and yet has a higher strength-to-weight ratio than steel. This isn’t the sort of puffer jacket to easily cut or rip, that much is true.

The Proof Graphene Down Jacket also packs a punch with its exterior construction, too. Try on the jacket and breathe easy knowing that it’s coated with a 100 percent DWR finishing, then filled with down inside that durable graphene lining for plenty of comfort. The Proof Graphene Down Jacket also lands right in the fairway in terms of versatility: Take your pick between Olive or Navy, and then pair either color with everything from your favorite pair of blue jeans to tan chinos or durable Huckberry work pants.

Layering options abound, from the potential to throw it on over your favorite henley as you head out the door, or the ability to team it with a chambray shirt for casually cool, day-to-night style. It’s also priced quite agreeably (the Proof Graphene Down Jacket retails for $168 at Huckberry), given that you can wear it to the office, out on seasonal adventures and pretty much anywhere in between. When fall starts to roll through in earnest — as it’s doing now! — make sure the Proof Graphene Down Jacket is on your shoulders.

The Thursday Buy: Oak Street Bootmakers Delivers Some of the Best Men’s Boots to Lace Up Now

Is there a better time than right now to buy some of the best men’s boots for fall? Not quite, and that’s why it’s in your best interest to start carefully researching, shopping and, well, buying, because breezy, crisp seasonal weather is rolling through in earnest. And the boots in question at the moment are just what the doctor ordered this season, to say the very least. The Oak Street Bootmakers Trench Boots (an exclusive edition at Huckberry) blend everything you need in a standout pair of fall boots, from the classic silhouette to the rich, premium materials, making ’em some of the best men’s boots to shop this very instant. There’s no time to waste, after all, as we tick through the middle of October. Perhaps you’re looking forward to park strolls or outdoor beer garden visits, or even a return to the office. These stylish suede boots are everything you could want for all of those pursuits and then some (there’s a reason they’re exclusive to Huckberry — they’re some of the best boots, period).

The Oak Street Bootmakers Trench Boots are made with all the care and attention to detail one might expect from a product exclusive to Huckberry, and that’s great news for stylish shoppers (like yourself!) everywhere. For more than a decade, Oak Street Bootmakers has been making some of the finest boots and shoes right here in America, with heritage passed down through multiple generations (founder and current Design Director George Vlagos apprenticed alongside his father, an Illinois cobbler by way of Greece). It’s that family history and attention to craftsmanship that lends itself so nicely to some of the best boots for men, and the Oak Street Bootmakers Trench Boots live up to that legacy.

The difference really is in the details with the Oak Street Bootmakers Trench Boots, from the rugged brass eyelets to the use of durable, handsome-yet-rugged full-grain roughout leather from the Charles F. Stead tannery in England. This leather is going to get better with age, especially as you wear them consistently throughout the fall. The trench boot silhouette, as you can see above, is neither too bulky nor too slim, making these a pair of boots you can wear with jeans (dark blue or black should style up mighty nicely). And yet, the Oak Street Bootmakers Trench Boots are also wearable with olive chinos or burgundy corduroys, all owing to that rich, versatile shade of roughout Stone Waxy Mohawk roughout leather.

If it’s your new favorite boots you’ve been looking for, you just might have found ’em. They’re also made with Goodyear welt construction, meaning they can be resoled and quite literally revamped after years of wear. And here’s another thing about the Oak Street Bootmakers Trench Boots: You really will have them for years, which should help justify the higher price tag (they’ll run you $462 at Huckberry). It’s always worth it to have a pair of boots in your closet that you can count on, and the seriously dependable, highly stylish and effortlessly classic Oak Street Bootmakers Trench Boots are the ones to buy now.

SHOP: The Oak Street Bootmakers Trench Boots

The List: Shop the Best Fall Menswear Right Now from Huckberry

It seems like there’s really not much that Huckberry doesn’t stock and sell, right? Be it the best lightweight cotton sweater (for early fall layering) or the best fall menswear, period, the San Francisco-based retailer just checks off all the right boxes if you want to get geared up in style. Add in prices that won’t break the bank, plus a host of versatile options for climates both cold and warm these days, and it’s pretty clear to me why Huckberry is one of the best retailers for men on the market. Don’t believe me? Feast your eyes on my favorite new gear picks from Huckberry, then let me know your thoughts. Cheers to fall, folks.

The Best Fall Gear for Men From Huckberry

Easymoc Cozymoc Slippers — $280

Ever wake up in the morning not wanting to slide out of bed barefoot? These cozy, stylish slippers solve that problem handily, with the sort of design you can wear on plenty of fall mornings.

Schott Sherpa-Lined CPO Jacket – $190

Sure, you love the classic leather jackets being made to this day by Schott, but what about one of the coziest shirt jackets, too? This beastly CPO Jacket is the best layer for fall weekend adventures. Find it in the Huckberry New Arrivals section.

Flint and Tinder Flannel-Lined Waxed Trucker Jacket — $268

Speaking of rugged fall outerwear, well, if I’ve said it once before, I’ve said it plenty of times: The Flint and Tinder Waxed Trucker Jacket (especially in Olive and with the richly crafted contrasting hardware) is one of the best fall jackets for men to buy now. It’s also one of Huckberry’s Bestsellers. On that note…

Astorflex Bitflex Chelsea Boots — $215

What teams up better with one of the best fall jackets for men than with an equally well-crafted pair of the best leather Chelsea boots? Not much, which is why you’d do well to shop Huckberry Bestsellers right now.

Flint and Tinder Marled Socks — $22

Perhaps as you step back into your favorite pair of leather boots (more on those in a second), you’re realizing that you need some of the best boot socks. Flint and Tinder, of course, has you covered.

Oak Street Bootmakers Cap Toe Field Boots — $462

Speaking of your favorite pair of leather boots, well, try this handsome and undeniably rugged pair on for size from Oak Street Bootmakers. The waxed Chicago Horween® flesh leather is one-of-a-kind and will break in quite nicely over time.

Shinola Monster Automatic Watch — $1,650

Ever added a watch to your wish list so fast, it’s astonishing? The seriously cool and visually striking Shinola Monster Automatic is that very watch, no doubt about it. Wear this one every single day. Plus, the brushed bronze case will only get better over time.

Proof 72-Hour Merino Long-Sleeve Tee — $92

Sure, you can wear the impossibly cool Shinola Monster Automatic when you head out of the house, but what sort of gear should you wear when relaxing at home? How about one of the most comfortable long-sleeve T-shirts you can get your hands on, right? No doubt about it.

It’s mighty tough to sort through all the stellar gear on offer at Huckberry, but again, that’s what I’m here for these days. Whether you prefer the incredible Shinola Monster Automatic or if you just need to stock up on some basics like a pair or two (or three) of the best boot socks, they’ve got you covered (and that’s an understatement). Like what you see here? Feel free to give me a follow and let me know on Twitter.

The Tuesday Steal: These Huckberry Slippers Are The Best Indoor-Outdoor Shoes Right Now

Early fall brings with it all manner of pursuits, especially ones best enjoyed when dressed casually and enjoyed leisurely. That’s quite the Venn diagram (I’m thinking most commonly of upstate New York trips and northern Michigan getaways), and that’s where you need a pair of the best indoor-outdoor shoes, all the better to truly tackle the best, most inviting activities of the season. That makes today’s fairly priced Tuesday Steal a downright bargain: The Greys Outdoor Slipper Boots are on sale right now in a variety of colors, often for under $100, making them an excellent pick as far as the best casual shoes for fall are concerned. Now, to be sure, casual fall shoes for men often run the gamut, from laidback leather sneakers to the best chukka boots, but the best indoor and outdoor shoes are quite literally built different from the rest of the pack. That’s not a bad thing, and it makes them especially well-suited for laidback days at home and on the road. What exactly makes them so essential? Keep on scrolling to find out.

The Greys Outdoor Slipper Boots are the perfect sort of hybrid shoe to have on hand as we move from September into early October, when the weather turns ever-so-slightly more crisp and fall’s best moments, including leisurely bonfires and easygoing morning coffee runs, come back into your life. That’s because the Greys Outdoor Slipper Boots have all the qualities of your favorite normal fall shoes, including a chukka boot-like ankle cut, with the relaxed comfort of fall slippers. It’s a temperature-regulating wool blend that makes these both warm and yet remarkably comfortable, all the better to wear without socks alongside your favorite pair of weekend sweatpants. The hybrid appeal only grows from there.

The Greys Outdoor Slipper Boots sit atop a grippy rubber sole for maximum traction moving through the yard or throughout town, too. And the silhouette of the ever-versatile Greys Outdoor Slipper Boots is not unlike a pair of slip-on boots, unlike traditional slippers. That means that in a pinch, you could even wear them with casual faded jeans. Of course, when you do hit the road, either to a boutique hotel or out and about for a weekend with friends, it’s always nice to have a pair of shoes you can throw on and then forget about for a breezy morning cup of coffee. In whichever color you prefer, the Greys Outdoor Slipper Boots are the best indoor-outdoor shoes for those pursuits.

Get these go-anywhere slippers now

Available for under $100 at Huckberry

Add in small details like a leather pull tab, the reinforced toe box for greater durability, and again, the fact that you can rock ’em with or without socks, and the Greys Outdoor Slipper Boots are your new go-to pair of casual fall shoes, weekend or weekday vacation, no questions asked. Get them right now in the color of your choice for under $100, and be prepared to field all sorts of compliments when it comes to casual fall style.

See Now, Buy Now: This Wellen Cotton Sweater Is The Ideal Transitional Sweater for Men

There’s a happy medium when it comes to getting dressed for early fall, when it’s not quite cold enough to break out a rugged parka and yet, you still need a transitional layer. Enter one of the best men’s sweaters, one made with care and sustainable style in mind from Wellen (courtesy of Huckberry, one of the best retailers for men, of course). The time is right to layer up, but not to overdo it, and that’s where the Wellen Recycled Cotton Headlands Sweater plugs a worthwhile gap in your fall wardrobe. It’s breezy out there, yet there’s no sign of snow, so what’s a guy to do? Answer: Add the trusty, ever-reliable and recently launched Wellen Recycled Cotton Headlands Sweater to your style rotation ASAP. If you’re not familiar with Wellen, the in-house Huckberry brand (which debuted in 2019 to great effect) focuses on much-needed sustainable materials like organic cotton and more specifically hemp — both of these materials regenerate soil and can stand up to some serious wear and tear. It all comes to a head with the Wellen Recycled Cotton Headlands Sweater, ready for casual and rugged adventures off the grid.

This sweater is distinctive in more ways than one, starting with the more laidback and warming waffle knit construction. That gives it a more rugged appeal than a smooth merino wool sweater, for instance, so the Wellen Recycled Cotton Headlands Sweater is ideal for casual style situations (more on this in a second). And the use of recycled cotton (40 percent of the fabric blend used) holds up the sustainable end of the bargain, while acrylic and polyester add durability and stretch. One of the best sweaters for men checks even more boxes beyond that, though.

Naturally, the Wellen Recycled Cotton Headlands Sweater is your new favorite sweater for a reason, and it comes down to versatility and layering potential. Because it’s made with a cotton blend, it’s not overly stuffy or heavy, like a wool sweater (which you should also have in your wardrobe, mind you). For days when temperatures might start in the 40s or 50s (or days where the temperatures drop down into the 60s at night), a lightweight sweater like the ever-versatile Wellen Recycled Cotton Headlands Sweater is the right way to go.

Stock up for sweater weather right now

Get one of the best men’s sweaters on the market

You can layer this sweater atop your favorite chambray shirt or an Oxford shirt, but it’s also easily wearable over, say, a merino long-sleeve T-shirt for that ideal blend of early morning warmth and style. In fact, the good folks at Huckberry practically designed this sweater to be worn at cabin getaways around the bonfire or perhaps on an early morning hike or beach stroll. You can create your own lifestyle with the rugged appeal of the Wellen Recycled Cotton Headlands Sweater, and that’s a great thing indeed. And because we’re talking about Huckberry here, this easily wearable sweater is priced fairly at $128 (especially given the fact that you can wear it on its own or beneath the famed Flint and Tinder Waxed Trucker Jacket. Now, what’s not to love about that? This essential fall sweater checks all the right boxes, from style to sustainability, and it’s here not a moment too soon for fall. Shop accordingly, my friends.