Brand Profile: Todd Snyder

The man of the hour, American designer Todd Snyder.
The man of the hour, American designer Todd Snyder.

So, it’s been a bit of time since our last Style Guide brand profile. Quite a bit of time, in fact. But every so often, it’s nice to step back from the daily, ever-evolving process of crafting your latest #OOTD and get to know your favorite brands just a bit better. In this instance, that’s what we’re doing today with Todd Snyder.  It was a treat to check out the designer’s much-lauded Fall/Winter 2017 collection during New York Fashion Week: Men’s recently, and I can assure that more great gear is on the way. If you peruse the pages of The Style Guide regularly, you’ll surely recognize the designer’s namesake brand, keen eye for detail and sharp instincts when it comes to translating classic silhouettes into recognizable and easily wearable pieces. If that sounds like too tall a task for one designer to conquer, rest assured … it’s not.

The Todd Snyder x Champion Pocket Sweatshirt, done up in casual form. It's a keeper!
The Todd Snyder x Champion Pocket Sweatshirt, done up in casual form. It’s a keeper – read on for more!

The approach starts with a rather unique combination, namely his Midwestern roots and love of sports and classic menswear. Having interviewed Mr. Snyder on two occasions for The Manual, I can assure you he’s a true gentleman and as down-to-earth as it gets. As an Iowa native, he’s stuck with a unique formula that’s caught the eye of many a style blogger, writer, editor…. you name it. And it’s best summed up with updated takes on vintage staples — if that’s your thing, stick with us. Take, for example, last fall’s rendition of the Todd Snyder x P.F. Flyers Grounder Hi-Top, made with a sturdy military-grade canvas upper and featuring a tough rubber sole. They worked perfectly for me during a fall weekend in NYC, and if you were fortunate enough to pick up a pair, you’ll know they’re similarly versatile. That’s only the starting point for his work, however.

The designer's handiwork in action -- notably, the Todd Snyder x P.F. Flyers Grounder Hi-Top!
The designer’s handiwork in action — notably, the Todd Snyder x P.F. Flyers Grounder Hi-Top!

In fact, doesn’t even begin to cover the designer’s nuanced approach to other collaborations.  If you know Mr. Snyder for just one piece, it just might be the covetable, essential and casual Todd Snyder x Champion Pocket Sweatshirt. Rest assured, you should snag one ASAP and make it your new weekend layering go-to. If spending nearly $100 on a crewneck sweatshirt is too much … just know that it’s worth the investment. The great thing is, it handsomely complements the designer’s other easily wearable staples (think less sportswear-inspired, more classic everyday pieces). We’re talking refined, versatile items like Japanese selvedge Oxfords and merino crewneck sweaters done in partnership with England’s John Smedley.  If there’s a designer that can do more while sticking to the same overall aesthetic, it’s tough to top Mr. Snyder.
Beckett Simonon

It nearly goes without saying that the brand’s accessories — from collaborations to third-party goods like rugged Red Wing leather boots — are all shoppable and enviable in their own right. In fact, the newly launched Timex + Todd Snyder Military Watch is a perfect example of what the designer does best — take an older classic and bring it into the modern era. You should definitely team it with one of the brand’s Japanese chambray shirts — as seen in this site’s roundup of the best chambray shirts for men. Of course, the Timex + Todd Snyder Mod Watch as launched last summer was a hot-seller in its own right — and if you follow me on Instagram, you know how much I love mine. Again, we’re talking about a designer who can do it all.

Quite possibly the only suit you'll need to buy -- ehh?
Quite possibly the only suit you’ll need to buy — ehh?

It would be remiss to close out this piece without focusing on the fact that Snyder even takes care of your more formal evening and office wear via his fantastic, accessible and high-quality Todd Snyder White Label suiting line. While plenty of designers are dabbling in multiple categories nowadays, you won’t often find one who does a suit as well as he does a  crewneck sweatshirt. If you only had to buy one suit, I might make it the Todd Snyder Sutton Suit in Navy Wool — think of it like an upgraded J. Crew Ludlow suit, with premium components, great fabric and plenty of wearability.  Again, it’s rare to find a brand that excels in so many categories, but Todd Snyder is a perfect company to check out if you want classic, reliable and timeless goods made with heritage quality and modern style in mind. Sounds pretty good to me — how about you?

Do you own any Todd Snyder goods? What other brands would you like to see in this site’s Brand Profile series?

Frank & Oak

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