Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.

If you’re joining us here on The Style Guide today, that means you made it through Black Friday shopping — and Cyber Monday shopping — just fine. So, congrats!  It was an especially busy week in New York City coming off a Thanksgiving trip to Florida  and catching up on work. I also got out of the office on Thursday night for an especially neat opportunity — I had the pleasure of attending a great Men’s Health Style & Casio G-SHOCK collection preview at the very cool, very refined Tourneau TimeMachine in Manhattan. If you’re looking to buy a tough, durable watch that can take a serious beating, I’d strongly urge you to check out the Casio G-SHOCK Master of G collection, available exclusively at Tourneau. Oh, and on another style-related note — if you find yourself in need of a new suit, I think I’ve got what you’re looking for. I partnered with Men’s Wearhouse and the Men’s Health MVP Network to showcase the standout AWEARENESS Kenneth Cole line and a stylish slim-fit suit featuring the comfortable, flexible & breathable AWEAR-Tech technology. Coming from a guy who doesn’t often wear suits … you can’t go wrong with a suit that’s made with mobility and performance in mind. And lastly, need to know what to wear to your holiday party? Look no further than the latest Style Suggestion. While you peruse those picks, I’m very much looking forward to a day off work and some time hanging with my good friend and fellow Michigan State (and State News!) alumnus Jesse O’Brien — a talented writer from the Mitten — this weekend in NYC. Keep it stylish, keep it 100 and check out the week in #menswear below.

• In the mood for a bunch of new men’s style gear? We’ll get right to it. The terrific trio of SeaVees, Grayers and STAG Provisions have teamed up to set you up with all the classic menswear you could ever want as part of the “Between Friends” giveaway. From this Friday to next Thursday, December 8th, you and a friend can enter to win a huge holiday shopping spree via the three brands. We’re talking a $200 SeaVees gift card, a $250 STAG Provisions gift card and $400-$500 worth of Grayers gear via a personalized styling courtesy of Grayers co-founder Peter Georiou and SeaVees CEO and Chief Designer Steven Tiller. Not bad, right? Seriously, enter the giveaway now, and look for a winner to be picked on December 9th.
• If you have a cycling enthusiast in your family and are searching for a gift to get them, you might have just found it. Lauded British heritage brand Brooks England, known for its premium cycling accessories, is releasing a neat book entitled “The Brooks Compendium of Cycling Culture” to celebrate its 150th anniversary. This volume gathers insights and stories from a range of writers, artists, journalists and photographers to focus on the far-reaching impacts of the brand’s bicycles using neat short stories and beautiful design. And you get all that — plus a wooden box and a print signed by British photographer Martin Parr — for under $40. Talk about a great gift for the cycling lover, yeah?
• Let’s finish the week on a classic menswear note, shall we? To get you thinking about cold-weather layering, Esquire covers the 5 military style staples every guy should own. Got any of those in your closet

Want to read just one more style story before you start the weekend?

• It’s always a treat to see two American-made brands team up — when those brands happen to be the stylish accessories purveyors American Trench and lauded NYC shirt maker Corridor NYC, it’s worth paying attention. The American Trench x Corridor NYC collab has given us some great dyed shirting for the colder months, and it’s my latest feature at The Manual.

That’s all we’ve got going here on this fine Friday — but tomorrow, be sure to check out another fantastic offering in our Style Pick of the Week series.

Stay stylish!

-Beau

•