The Friday Read: New York Fashion Week: Men’s Edition

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.  

While there have been plenty of busy weeks as of late, this week was among the busiest … perhaps ever? It was the second summer iteration (and third iteration overall) of New York Fashion Week: Men’s, the most recent addition to a fashion calendar that sends top menswear editors, retail buyers, designers, models,  bloggers and photographers on a globetrotting marathon that stretches from London to Milan, Florence, Paris and NYC. Pretty wild, right? While runway shows and high fashion can often get pretty intimidating and overwhelming, there are still reasons to pay attention — particularly as a #menswear fan (that’s why we’re here, right?). For one, the trends that are seen on the runway — for example, the influence of sportswear on the men’s style market — trickle down all the way to brands like Old Navy (take those bomber jackets seen everywhere).

For another, they draw quite the crowd and build buzz & support for the industry. And thankfully and luckily, I had the chance as part of my freelance style writing with The Manual and this here blog to do some pretty neat things, to say the least.  For one, I was able to attend three excellent trade shows (think row upon row of brands displaying their upcoming and current wares in merchandised spaces for buyers and press). From Capsule Show to Liberty  to the more internationally focused MAN Show — featuring The Hill-Side, among others —  I caught with some of my favorite brands. Among them were brands you frequently see here — that would be folks from places like American Trench, Tanner Goods and Owen & Fred. Perhaps most importantly, I was humbled and honored to interview Mr. Todd Snyder for a piece covering his stellar new collaboration with Timex; he’s my menswear hero and a true gentleman — a fine example of the great people that work in the menswear industry overall. With all that being said, it was a busy and exhausting week, yet one that was very fulfilling and enjoyable! And it’s not done yet. I’m looking forward to heading back to Michigan for my good friend Matt Sheehan’s wedding — as a former State News colleague and a proud Spartan, it should be a tremendous occasion! And we’ll have a full men’s style weekend recap  coming along on Monday. For now, check out a few choice men’s style stories from this week!

  • As I mentioned above, you’d be wise to check out — and drool over, and pre-order — the excellent Timex x Todd Snyder Mod Watch as I covered for The Manual;  it’s effortlessly wearable and versatile!
  • Even though the rest of the menswear world looked toward Spring/Summer 2017 this week, Saturdays Surf NYC offered us all a sneak peek at what they’ve got coming for this fall — and boy, does the collection look stellar.
  • And in the spirit of all things New York Fashion Week:  Men’s, GQ takes you into the super-exclusive, super-premium Amazon Fashion Prime Lounge, where some of the hottest names in fashion and entertainment kicked back (I think my invite was lost in the mail).

Looking for one last thing to read?

That’s all we’ve got on tap this week here at The Style Guide — for more from my weekend in Michigan and to see the gear I’m rocking, follow along on Instagram and Twitter!

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The GQ x New York Fashion Week: Men’s Lounge

A showcase for American menswear designers that's been years in the making.

A showcase for American menswear designers that’s been years in the making.

Unless you live under a rock (or maybe even if you do), you might have heard that the beginning of this week marks the start of the first-ever New York Fashion Week: Men’s. In short, the event is something of a watershed moment for the fashion industry, as this week marks the first time that American menswear designers in particular have been given a dedicated outlet to showcase upcoming seasonal collections, as designers in London and elsewhere receive. How big is that? Some were saying the American #menswear industry was dying out in relation to fashion week as of just a few years ago. So what does all this mean for the average consumer? Well, American designers like Todd Snyder and Billy Reid (of Bond Peacoat fame) are offering their heightened take on staples that’ll actually appear in stores next season. So while outlandish runway pieces likely won’t be up for sale, think of runway shows like auto shows — a look into the creative process of each designer, with lots of fanfare and hype.

Recharging slightly during Fashion Week: Men's with a cold one from the esteemed Brooklyn Brewery.

Recharging slightly during Fashion Week: Men’s with a cold one from the esteemed Brooklyn Brewery.

And what does all this mean for those within the #menswear editorial and retail community? Well — a whole lot of hopping around the city to various collection previews and shows (check out the full schedule here). While I’m not as busy as some folks out there, I appreciate the chance to get in on the action and meet up with like-minded folks as part of my postwork editorial pursuits and my day job working on behalf of Timberland. Lucky for me, GQ’s The Gent Lounge is here to help this week with its #GQFW Lounge. The lounge has previously hosted some stellar events on behalf of the likes of Tiffany & Co., and this week, they’ve teamed up with stellar menswear retailer Mr. Porter and LG Mobile, among others, to curate a recharge lounge.

Some of the style essentials curated by Mr. Porter and GQ at the lounge.

Some of the style essentials curated by Mr. Porter and GQ at the lounge.

Along with some distinctly shoppable and drool-worthy wares from Mr. Porter as part of the brand’s partnership with GQ on monthly collections, there was also a nice selection of tasty craft brews from Brooklyn Brewery. Attendees also got a closer look at the new LG G4 Smartphone , which comes complete with a sharp leather case available in a variety of colors. In fact, my friend Leo Chan of popular blog Levitate Style is testing out the phone all across the city as part of this week’s events, and photographers were snapping portraits with the phone itself. And the lounge has done a nice job of curating products for a life lived stylishly, from dishware to vintage issues of GQ and home accessories. It was the ideal way to start what’s sure to be a busy week. Tuesday’s ventures will hopefully include a viewing of Todd Snyder’s Spring 2016 wares with my friends at Brothers & Craft — stay tuned!

Ernest Alexander

Ben Sherman US