The Thursday Buy: This Billy Reid Shawl Cardigan is a Fresh Twist on a Menswear Staple

If there’s one thing to carry through from 2024 into 2025 in terms of menswear essentials, it’s got to be a sense of respecting menswear classics while bending the rules ever-so-slightly in tasteful fashion. That might seem like a tall task, but when Billy Reid steps up to the plate, the Alabama-based designer’s wares tend to shake things up in pleasing fashion.

That certainly goes for one of the best cardigans shown above, of course, but one with a noticeable twist. Just as the famed brand takes staples like a shirt jacket and crosses it with a puffer jacket for rugged appeal (resulting in one of the best shackets for men) the designer is an expert at elevating everyday staples into more refined territory, like a classic cardigan given an eye-catching double-breasted design.

Best cardigans for men.

Thus, the Billy Reid French Terry Shawl Cardigan puts a surprising, tasteful twist on a classic, upgrading your rotation of the best winter sweaters for men in the process.

And while the Billy Reid French Terry Shawl Cardigan isn’t quite as versatile as your trusted V-neck or cashmere crewneck sweater to wear at the office, it’s just as visually appealing and ready for a day of meetings or a crisp night out at a moody speakeasy. Not a bad amount of range for one cardigan, right?

And as with all things Billy Reid, the design and fabrication of the Billy Reid French Terry Shawl Cardigan truly place it a cut above the rest, at least in my experience. The flattering shawl collar gets an upgrade in a small-yet-refined way with a suede loop closure at the top button — the details truly do make the difference when it comes to one of the best men’s cardigans.

Soft French Terry cotton should prove easy to layer over a mid-weight flannel shirt, a stretch dress shirt or a thermal henley for rugged-yet-refined appeal. Distinctive hip patch pockets get a classic Billy Reid finishing touch, and the overall effect of the handsome (whether in colors like Oak Brown or Carbon Blue) is one of elegance yet laidback style in spades — it sounds to me like your new favorite cardigan might have just hit the scene, folks.

The Sunday Sale: Get Up to 50 Percent Off Stylish Designer Menswear at the Billy Reid Winter Sale

Billy Reid Winter Sale 2025.

Now, in terms of your calendar, we might have turned the page from 2024 into 2025, but before the holiday season officially (or unofficially?) ends, it seems we’re overdue for a look at some of the best menswear deals around, including a heck of a Billy Reid Winter Sale.

And yes, we’re talking deals that started at the end of last month, yes, but are sticking around just long enough to jumpstart your 2025 menswear wardrobe.

After all, starting the new year on the right foot brings with it a chance to reframe your outlook, dialing down into what you love to wear, what you want to wear more of and what you want to leave behind in 2024 (as we talked about on this Brooklyn style blog just on Friday, in fact).

So, in that regard, the absolutely standout Billy Reid Winter Sale can help you knock it out of the park if refined, tastefully rugged yet versatile menswear is your goal in the year ahead. The savings are something to write home about — and something to shop ASAP, of course.

You can land up to 50 percent off select Billy Reid menswear styles in stores and online — online, for the purposes of this blog post — and the Billy Reid Winter Sale is packed with plenty of heroic men’s style finds this season.

Whether you happen to be in the market for something more classically inclined towards everyday wear, or are on the hunt for something with a bit more flash — like the Billy Reid Shearling Leather Flight Jacket as shown above — the Billy Reid Winter Sale has what you need, and then some.

Best winter menswear from Billy Reid.

There’s crisp buttondown shirting, winter-friendly moleskin trousers, rugged-yet-refined shirt jackets, ribbed cotton sweaters, crisp versions of the famed Billy Reid Bond Peacoat and plenty more — seriously, more best-selling designer menswear than you can shake a stick at. As you bolster your menswear wardrobe and look towards the future, the Billy Reid Winter Sale has you covered in expert fashion, quite literally.

The Thursday Buy: This Billy Reid Shirt Jacket is a Tough Yet Refined Outer Layer for Winter

I don’t know about you, but the best menswear essentials in my rotation tend to strike the right balance between refined and rugged, with historical and functional roots as well as modern-day good looks. It sounds like a high bar to clear, but that’s where designers like Billy Reid enter the equation.

The Alabama-based designer has a healthy respect for utilitarian classics, like the seafaring peacoat — the same peacoat worn by James Bond, mind you — as well as the denim shirt and the henley.

Reid makes all manner of refined menswear, mind you, but there are times where Billy Reid style staples veer ever so slightly from the norm — like the Billy Reid Baffle Shirt Jacket, a tough piece as fit for the field as it is for a round of beers at your local watering hole.

In every single stitch and every single detail, the Billy Reid Baffle Shirt Jacket is a step up from your typical puffer jacket and even some of the best shirt jackets on the market. For one thing, baffle fabric (a nylon -spandex blend for comfort and stretch) gives this hard-wearing shacket a water-resistant finish, while channel weaving gives it more durability and a more streamlined look than traditional puffer jackets.

Plus, the Billy Reid Baffle Shirt Jacket comes in a signature Billy’s Brown color — a perfectly versatile shade meant to be styled with shades of olive, indigo, black, charcoal and even darker shades of brown.

Best waxed shirt jacket for men.

Like signature Billy Reid denim shirts and outerwear, antique brass snaps finish off the Billy Reid Baffle Shirt Jacket in rugged fashion, whether layered over a simple off-white tee or paired with a thermal henley on chilly winter days.

Make note of carefully crafted details like a matchbox pocket, along with its flattering slim-straight fit — layer with care, wear the Billy Reid Baffle Shirt Jacket as often as possible, and use it when you want a more casually rugged outer layer than your traditional peacoat, for instance. Billy Reid is on a mission to take over your wardrobe, and it looks like the brand is certainly succeeding.

The Thursday Buy: Save Up to 40 Percent At Billy Reid for Black Friday and Cyber Monday

Billy Reid Black Friday sale 2024.

The style points keep rolling in, as do the bountiful style servings when it comes to the best Black Friday and Cyber Monday sales from top designers and your favorite brands — like Billy Reid as shown above.

But before we get down to business: A very Happy Thanksgiving from this humble Brooklyn style blog — here’s hoping you’re enjoying the day with family and friends, along with an outstanding dinner and (naturally) some of the best holiday menswear in tow.

Alabama-based Billy Reid has long been one of my favorite menswear designers, putting a rugged-meets-refined spin on American staples like the denim shirt, the blue jean, the peacoat and (dare I say) the flannel shirt and the blazer. Those styles, like the Bond Peacoat, are part of the modern menswear lexicon.

He’s also all about community, often featuring his family — and their recipes and stories — on his site and via social media.

And if you’ve met Billy or spoken to him via phone (as I have for this story on American-made menswear at The Manual), you’ll realize he really walks the walk, talks the talk and designs some simply standout menswear. Beyond just the most-excellent Billy Reid Black Friday Sale, it really did feel just right to cover the brand, given his focus on family, connection and community.

Beyond that, his pieces are a true staple in my own wardrobe, including the Bond Peacoat. So, what about that Billy Reid Black Friday and Cyber Monday sale before you drift off into a turkey-fueled slumber?

The savings are yours for the taking, including a potential discount on the perfectly fall-ready Billy Reid Tuscumbia Shirt as shown above: Get 20% off your purchase of $400 or more, 30% off purchases of $800 and up (the Bond Peacoat is $798!) and 40% off purchases of $1,200 and up. How’s that for some of the best menswear deals around?

Billy Reid’s style essentials are an investment, no doubt, but one you can feel great about making, given their authenticity, long-lasting quality and exceptional blend of style and durability. That’s about as good as it gets when it comes to holiday shopping over the long weekend, if you ask me.

See Now, Buy Now: This Billy Reid Linen Shirt Helps You Beat the Heat in Style This Season

As far as summer style essentials are concerned, two things are top of mind: Staying cool and comfortable, of course, and also staying mighty stylish. And with Billy Reid, you can meet those two aims quite handily indeed. Exhibit A: One of the best men’s shirts for summer, an updated take on a classic that manages to hit the mark in terms of great looks as well as breezy comfort.

The shirt in question is the Billy Reid Tuscumbia Shirt, already a fan favorite and a bestseller from the Alabama-based designer. It comes in multiple different fabrications, changing from season to season, and yet the Billy Reid Linen Tuscumbia Shirt is a perfect fit for your next summer #OOTD.

The real key is the use of garment-dyed, lightweight linen that gives the shirt an “effortless, lived-in look and feel,” as the award-winning designer notes.

And whether you pick up the Billy Reid Tuscumbia Shirt, in a dark, dressy color like Carbon Blue or opt for the more breezy French Blue as shown at the top of the page, it’s a picture-perfect classic. And true to form, your new favorite shirt for summer (again, the Billy Reid Tuscumbia Shirt!) can be worn tucked in underneath, say, a linen Billy Reid blazer or worn untucked, sleeves rolled, as a casual yet crisp style move alongside chino shorts.

Any way you choose to wear it, this new take on an old favorite from Billy Reid helps you beat the heat in style, my friends.

The Tuesday Steal: Save On Refined Billy Reid Tailoring with one of the Best Menswear Sales

Billy Reid men's suiting review.

Here at The Style Guide, if you know one thing very well, it’s that I simply can’t pass up one of the best menswear deals from one of my favorite designers, especially if seasonal style is top of mind. And in this case, both the deal and the menswear essentials offered are prime for seasonal style and savings.

We’ve all been there: A packed spring and summer wedding season awaits, as do many opportunities to suit up with some of the best tailoring for men.

An easy, fashionable solution that also saves you a buck? Tracking down one of the best suits for men, and from one of the country’s best menswear brands, no less. If you read the headline, you already know: That brand is Billy Reid, my friends.

Billy Reid men's blazers.

Billy Reid, based in Alabama and a veteran of the industry, is one of my favorite designers. In fact, he’s a designer with a knack for crafting everything from one of the best henleys to one of the coolest men’s polo shirts. And yes, when the situation calls for something more refined, Billy Reid suiting is there to save the day.

Billy Reid suiting for men.

The catch? Well, there’s not one: From sportcoats to trousers and the best men’s suits, you can use the code SUITING25 to take 25% off your purchase of two or more tailored jackets or pants. So, not only are you saving on one stylish blazer fit for spring or summer weddings, you’ve got the chance to score another one for even more variety and tailored style points.

The choice is yours: Snag something ultra-versatile, like the Billy Reid Archie Jacket, or team some tasteful flat-front trousers (remember to snag two) with an existing favorite blazer in your closet. And while the brand’s refined offerings are pricey even at the best of times, this is quality you can really feel.

In my experience, Billy Reid tailoring is of the utmost quality, with excellent fits off the rack and quality fabrication throughout. Whether you opt for one of the best linen suits or a set of the best men’s dress pants, this Billy Reid discount is one that’s mighty tough to pass up, my friends.

Remember: That code is SUITING25 to take 25% off your purchase of two or more tailored jackets or pants at Billy Reid. See you at the open bar, folks.

The Thursday Buy: This Billy Reid Organic Cotton Henley is a Perfectly Breezy Spring Layer

Billy Reid Organic Cotton Henley

Even when shopping around for some of the most rugged style essentials, be it a waxed trucker jacket, a great pair of durable stylish blue jeans or yes, one of the best men’s henleys, I tend to look for quality picks from brands I can trust — spending to invest a bit always pays off.

And yes, even the more seemingly casual picks in your wardrobe (again, like one of the best men’s henleys) can be made with next-level quality and consideration, as with the Billy Reid Organic Cotton Henley.

Best long-sleeve henley for men.

Part of the always stylish Billy Reid New Arrivals section, the Billy Reid Organic Cotton Henley makes you rethink what a henley can be, from its construction and fabrication to its materials and even its sense of style.

And for spring days that might start sunny but can quickly turn breezy, a helpful layer like the Billy Reid Organic Cotton Henley — whether paired with a classic zip hoodie or your favorite denim jacket — is a must-have. Organic pima cotton makes the difference, providing some subtle depth and texture for what Billy Reid calls an “elevated” take on a classic. And yes, the iconic menswear brand is absolutely correct about that.

Billy Reid Organic Cotton Henley review.

Think of the Billy Reid Organic Cotton Henley as a style splurge that pays dividends — it’s a henley you can even dress up with a lightweight blazer and tobacco chinos, for instance. And note that your new favorite henley also features a four-button placket for a slightly more refined look and feel than other henleys you might rock as a base layer in workwear situations.

Plus, this stylish men’s henley comes in rich colors like Olive, and even boasts finishing touches like smoke mother-of-pearl buttons and an eye-catching clamshell neckline. When you’re on the hunt for a perfectly constructed, expertly casual and stylish layer for easygoing days, you’ll assuredly want to layer up with the Billy Reid Organic Cotton Henley — trust me on that, my friends.

The Thursday Buy: The Billy Reid Pensacola Polo is a Spring Style Classic

Billy Reid Pensacola Polo review.

The best menswear brands have a way of taking the seemingly simple and turning it into something even better, even if it’s an already well-established style classic. In this case, that would be the ever-versatile, slightly preppy men’s polo.

Once a staple of tennis courts and still a pillar of sporty style, the silhouette takes on a bit of a laidback-yet-polished air in the hands of one of the country’s best menswear designers, the one and only Billy Reid.

Billy Reid Pensacola Polo.

It seems like we were just talking about a way to get a great deal on winter style picks via the Billy Reid End of Season Sale, but consider this a breezy way to move into a new season. In this case, the Billy Reid Pensacola Polo, a staple of the Alabama-based designer’s menswear line, takes on a new and improved look and feel for a new season.

Garment-dyed organic cotton delivers a soft, smooth handfeel for comfort right out of the box, while the fabric itself stays soft and breathable on spring and summer days.

Plus, the Billy Reid Pensacola Polo comes in a range of fresh, new and stylish colors for the season, including a bright Tropical Blue that would wear especially well with natural-hued jeans or stretch tan chinos. Other details, like a contrasting herringbone twill placket elevate the polo even further, blending the refinement of a sporty, four-button polo with the soft appeal of a breezy T-shirt.

Signature details like Billy Reid’s signature herringbone twill stripe finish off the bottom hem with a subtly stylish touch. And the Billy Reid Pensacola Polo should also offer a trim, flattering fit — all the better for wearing on its own with chino shorts and linen trousers.

Best of all, your new favorite polo is well-reviewed and surely a Billy Reid fan favorite. The next time the occasion calls for the comfort of an easygoing T-shirt with the polish of a polo shirt, meet the moment with Billy Reid.

Style Pick of the Week: Billy Reid Mini Waffle Crew – A Casually Cozy, Stylish Weekend Layer

Best crewneck for men to buy now.

Editor’s note: We took a brief break — a rare vacation day! — from our weekly Friday menswear recap yesterday, but expect two posts on the best men’s s style this weekend. Cheers!

So much of the world of men’s style, in my view, comes down to taking something you’re familiar with, and then ramping it up ever-so-slightly & in a way that makes you enjoy wearing it all the more. Take one of the best long-sleeve crewneck shirts (perhaps the kind you’re reaching for on a brisk Saturday morning like this one).

Maybe your favorite crewneck is a bit worse for the wear, or maybe you’d like a stylish crewneck T-shirt that’s comfortable enough to wear at home with your favorite joggers, and yet cool enough to wear underneath a rugged trucker jacket for grabbing Saturday afternoon beers.

Satchel and Page

Sounds near impossible, right? Well, folks, as with most impossible things in the menswear world, top men’s style designer Billy Reid hits it out of the ballpark again with the Billy Reid Mini Waffle Crew, a subtly stylish, cozy and functional layer for all of life’s easygoing pursuits.

The best part is, this ever-versatile crewneck toes the line between T-shirt, thermal shirt and sweatshirt, moving between categories rather seamlessly.

The Billy Reid Mini Waffle Crew has the characteristic V-stitched collar of your favorite crewneck sweatshirt, the luxe cotton and cashmere blend of a more traditional sweater for the office, and the waffle stitching of a thermal — yes, you read all of that correctly. Billy Reid recommends layering it under, well, a bit of everything, be it your favorite winter blazer or a rugged flannel shirt or that aforementioned waxed trucker jacket.

And while the Billy Reid Mini Waffle Crew might seem pricey for a long-sleeve tee, it’s also a cozy loungewear piece, and a well-made one at that. Where else can you find a simple tee-sweater hybrid that works in so many ways, for your weekend and beyond? Of course, Billy Reid is the place to go in my book, and I hope you feel the same way.

Style Pick of the Week: Billy Reid Bond Peacoat 2023 – A Certified Modern Menswear Classic

The demands of winter weather seem never-ending at times, both in matters of style and performance, but if you read this men’s style blog on the regular, I’d wager you’ll be plenty prepared when it comes time to layer up. It all starts outward and works in, especially when it comes to one of the best winter jackets — a winter jacket like the classic, all-time great Billy Reid Bond Peacoat.

It’s likely not the first time you’re reading a Billy Reid Bond Peacoat review on this here blog, of course, but a refresher is always necessary when dealing with something as cool, functional and stylish as James Bond’s favorite peacoat.

Billy Reid Bond Peacoat

Of course, the Alabama-based designer specializes in rugged staples made refined (and refined staples made rugged) for the modern man, from soft-shouldered blazers to one of the best fisherman sweaters and much, much more. The peacoat has real-world functional roots, trusted by the U.S. Navy and other seafarers, and it’s made its way onto dry (yet snowy) land in recent years, thanks to its burly and highly functional build.

The Billy Reid Bond Peacoat is packed with all the bells and whistles a stylish man could ask for in a winter peacoat, made from a thick and warm wool-blend fabric and finished with handsome detailing like a leather trim underneath the back collar (and yes, the OG model is the same peacoat worn by James Bond in Skyfall — how can you go wrong?).

This year’s edition of the Billy Reid Bond Peacoat retains that same charm and worldly appeal, with genuine horn buttons, strategically placed handwarmer pockets and a double-breasted cut that’s flattering no matter whether it’s paired with wool dress trousers or dressy, crisp dark blue jeans.

Satchel and Page

And yes, the famed Billy Reid Bond Peacoat is a splurge at nearly $800, but it’s an heirloom piece that’s as handsome and fashionable as it is functional — and it’s likely a stylish winter jacket you’ll have for years and years. That’s as great of a reason to invest in your new favorite peacoat as any, so step right up to the plate and swing away, my friends.