The Friday Read: Casio G-SHOCK, Kenneth Cole AWEARNESS and Menswear Giveaways

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.

If you’re joining us here on The Style Guide today, that means you made it through Black Friday shopping — and Cyber Monday shopping — just fine. So, congrats!  It was an especially busy week in New York City coming off a Thanksgiving trip to Florida  and catching up on work. I also got out of the office on Thursday night for an especially neat opportunity — I had the pleasure of attending a great Men’s Health Style & Casio G-SHOCK collection preview at the very cool, very refined Tourneau TimeMachine in Manhattan. If you’re looking to buy a tough, durable watch that can take a serious beating, I’d strongly urge you to check out the Casio G-SHOCK Master of G collection, available exclusively at Tourneau. Oh, and on another style-related note — if you find yourself in need of a new suit, I think I’ve got what you’re looking for. I partnered with Men’s Wearhouse and the Men’s Health MVP Network to showcase the standout AWEARENESS Kenneth Cole line and a stylish slim-fit suit featuring the comfortable, flexible & breathable AWEAR-Tech technology. Coming from a guy who doesn’t often wear suits … you can’t go wrong with a suit that’s made with mobility and performance in mind. And lastly, need to know what to wear to your holiday party? Look no further than the latest Style Suggestion. While you peruse those picks, I’m very much looking forward to a day off work and some time hanging with my good friend and fellow Michigan State (and State News!) alumnus Jesse O’Brien — a talented writer from the Mitten — this weekend in NYC. Keep it stylish, keep it 100 and check out the week in #menswear below.

A trifecta of stylish menswear could be yours via the SeaVees x Grayers x STAG Provisions giveaway!

A trifecta of stylish menswear could be yours via the SeaVees x Grayers x STAG Provisions giveaway!

  • In the mood for a bunch of new men’s style gear? We’ll get right to it. The terrific trio of SeaVees, Grayers and STAG Provisions have teamed up to set you up with all the classic menswear you could ever want as part of the “Between Friends” giveaway. From this Friday to next Thursday, December 8th, you and a friend can enter to win a huge holiday shopping spree via the three brands. We’re talking a $200 SeaVees gift card, a $250 STAG Provisions gift card and $400-$500 worth of Grayers gear via a personalized styling courtesy of Grayers co-founder Peter Georiou and SeaVees CEO and Chief Designer Steven Tiller. Not bad, right? Seriously, enter the giveaway now, and look for a winner to be picked on December 9th.
  • If you have a cycling enthusiast in your family and are searching for a gift to get them, you might have just found it. Lauded British heritage brand Brooks England, known for its premium cycling accessories, is releasing a neat book entitled “The Brooks Compendium of Cycling Culture” to celebrate its 150th anniversary. This volume gathers insights and stories from a range of writers, artists, journalists and photographers to focus on the far-reaching impacts of the brand’s bicycles using neat short stories and beautiful design. And you get all that — plus a wooden box and a print signed by British photographer Martin Parr — for under $40. Talk about a great gift for the cycling lover, yeah?
  • Let’s finish the week on a classic menswear note, shall we? To get you thinking about cold-weather layering, Esquire covers the 5 military style staples every guy should own. Got any of those in your closet

Want to read just one more style story before you start the weekend?

  • It’s always a treat to see two American-made brands team up — when those brands happen to be the stylish accessories purveyors American Trench and lauded NYC shirt maker Corridor NYC, it’s worth paying attention. The American Trench x Corridor NYC collab has given us some great dyed shirting for the colder months, and it’s my latest feature at The Manual.

That’s all we’ve got going here on this fine Friday — but tomorrow, be sure to check out another fantastic offering in our Style Pick of the Week series.

Stay stylish!

-Beau

You’re Invited! Casio G-Shock Master of G Collection Event

Editor’s note: Thank you to Men’s Health and Casio G-SHOCK for sponsoring this post.  All opinions are my own.  Thanks for reading, and thanks for supporting the brands that support The Style Guide!

I would say one of the best — and certainly most fun — parts about being part of the menswear community in New York City revolves around connecting with standout brands, fellow writers and bloggers, and great causes. It makes for a busy schedule, but a heck of a fun time. And judging by the fact that you read this blog, we’re all along for this neat ride together. That’s why I’m excited to attend the Casio G-SHOCK Master of G Collection Event later this week in New York City. The event is brought to you by Men’s Health, it features the (very shoppable) Tourneau-exclusive Master of G Collection and perhaps most importantly …. you’re invited! If you’re a Style Guide reader in NYC, you’ll get to attend this neat event — all you need to do is send me an email! What exactly is on tap? Plenty, including free food and drinks!

Set to take place at the elegant Tourneau TimeMachine space (at 57th Street and Madison Avenue in Manhattan) this coming Thursday, December 1st from 6 to 8 p.m., you’ll get the chance to both shop and view up-close some truly sturdy, durable, rugged and well-designed watches via Casio’s G-SHOCK line. These are the type of watches that can brave the cold of winter, the depths of ocean dives and global travel — and your daily commute. Plus, you can hang with the excellent folks from the Men’s Health Style team and members of the G-SHOCK first responders team — real guys in the field who love and wear Casio watches in their line of work (hey, being a Navy SEAL calls for a pretty tough watch).

Lastly, a portion of the proceeds from watch sales at the event will go to the Stephen Siller Tunnel to Towers Foundation, named in honor of firefighter Stephen Siller, who made the ultimate sacrifice on September 11. The foundation continues to support our first responders while honoring Stephen’s legacy — it’s crucially important work. Oh, and the winner of this year’s Ultimate Men’s Health Guy contest, Jed Ballard, will be there to share details of his journey. Jed’s story is a neat, inspiring one — you can read more of it via Men’s Health. So, does that sound good to you? Maybe? Hopefully? If you’ll be around and you’re down to attend, drop me a note via beauhayhoe@gmail.com, or DM me on Twitter @BoKnowsClothes! Sound good? Get it, got it, good? Alright!

Style Suggestion: What to Wear on Memorial Day

Editor’s note: To see another Style Suggestion for Memorial Day, click here.

Just as it’s, somewhat incredulously, nearly time to prep for dressing for a summer wedding so too, is it time to get ready for Memorial Day.  There’s often a lot on the table — maybe you’ve got to sort out what to wear when traveling, and more crucially, what accessories to pack for a stylish trip. Hopefully, you’ll be somewhere relaxing, enjoyable and near the water.  If that’s the case, we’ll be tackling the standard weekend-casual get-up below, and yet tweaking it for the #menswear fan more interested in looking good than taking it easy when it comes to style. In fact, it’s situations like these where you can set yourself apart (in a good way) by upping the ante just a bit. As it were, small style upgrades can even trickle down to your Memorial Day accessories (we’re talking things like leather coasters and a brass bottle opener from Owen & Fred, for example). But that’s another matter. The ensemble below is what you should keep in mind for a barbeque, an afternoon of patio beers, or just a relaxing day with family and friends around town — it’s got pieces you’ll recognize (the polo among them), but they’re all updated. Curious what I’ll be wearing for Memorial Day? Follow me on Instagram (no pressure, though!). And if you have other gear you’d like to see featured, let me know on The Style Guide’s Facebook page.

The Polo: SWIMS Getaria Polo in White — $90

Slim, stylish and made from comfortable, moisture-wicking fabric.

Slim, stylish and made from comfortable, moisture-wicking fabric.

Is that pricey for a polo? Heck yes, it is. But the SWIMS Getaria Polo is not your standard baggy golf polo, nor is it your spongy, heavy pique polo of days past. This right here is a crisp, slim-fitting, comfortable polo that looks sharp and wicks sweat thanks to the PrimaLoft fabric. Yet, it doesn’t look at all like a sport polo — for one, there’s no pesky logo. And for another, the fit is actually trim, with sleeves that hit about mid-bicep. If it does get chilly, you could always grab a stylish spring jacket, and if a less expensive polo is more your thing, you could always grab one from this site’s guide to the best spring polos.

The Hybrid Short: SWIMS Paloma Hybrid Chino Short — $130

The functionality of a swim trunk, and the look of a tailored short.

The functionality of a swim trunk, and the look of a tailored short.

Now, some slim chino shorts would work well here, too. And yes, we’re going with another pick from the same brand … why? Well, that’s easy. Memorial Day travel is sometimes all about packing light. And if you’re only taking a day trip or an overnight, you want to maximize space — and the Paloma Hybrid Chino is a ridiculously effective way to do that. They perform like a swim short and they’ve got an inner mesh lining, yet they’ve also got the peached surface of a chino short. And the front tab closure and tailored fit mean they wear like a regular pair of shorts. Take these into the water and onto the dockside patio with reckless abandon (or something like that). Oh, and if you need a belt when you hop out of the water, grab one with a nautical influence.

The Shoes: Jack Erwin Cooper Boat Shoes — $125

A decidedly stylish boat shoe that's not what your father wore to the beach.

A decidedly stylish boat shoe that’s not what your father wore to the beach.

Just when you thought you’d sworn off boat shoes for good, the style comes roaring back — in a very, very good way. Jack Erwin’s new boat shoes are crisp and uniquely stylish, built on a loafer last for an elongated profile that’s far different from more classic styles. They’re available in Navy Leather, Slate Nubuck and the Caramel Nubuck you see here, and they feature a white rubber outsole for sleek styling (again, different than other boat shoes). The great thing is, these would also work just as well with navy chinos and a white Oxford at the office, and in this case, they’ll set you apart from other flip-flop wearing fellas.

The Socks: Pair of Thieves Cool Hand Luke No-Show Socks — $10

Socks that don't slide up -- critical given the type of footwear you'll be rocking.

Socks that don’t slide up — critical given the type of footwear you’ll be rocking.

So, while you very well might be in and out of the water this Memorial Day weekend, there’ll come a time when you need to slip on stylish shoes (like the Jack Erwin boat shoes above). And in keeping with those sleek shorts and sharp polo, you’re going to want a pair of socks that blends in seamlessly. Pair of Thieves uses designs that don’t look half-bad when worn on their own, and lucky for you and me both, this pair of socks slides nicely into shoes that are fit for the water or the walkway. Plus, the price is very agreeable. So agreeable, you just might be able to use the money you save for another beer.

The Watch: Timex Waterbury Dive Watch — $110

Nothing too fancy or expensive, yet every bit as solid.

Nothing too fancy or expensive, yet every bit as solid.

It’s not often you’ll find a pair of swim shorts that cost more than a watch, but that’s the case here — yet, you still get quality and durability for which Timex is known. This stainless steel Waterbury is part of the heritage line introduced by the brand to commemorate 160 years in business (yes, 160), and it should reliably do the job as far as dive watches go (although in that sense, it’s only water-resistant to 50 meters). Even still, it’s tough to beat the combo of price, looks and simple style that should fit right in alongside a refined-yet-casual ensemble.

The Hat: Bridge & Burn “B” Flat Wool Cap — $48

No need to go with a Nike cap here, ehh?

No need to go with a Nike cap here, ehh?

Although it’d be easy to throw on a simple athletic logo cap, we’re going for something a bit more stylish today. Bridge & Burn produces essentials that are timeless yet incorporate a rugged, somewhat outdoors-y flair. That’s the case with this neat wool cap, which features classic six-panel design and a simple, smart logo (and if your name happens to start with the letter B…). Like worsted wool found in four-season suits, the wool in this hat should be breathable and crucially, offer protection from the sun.

The Sunglasses: J. Crew The Jack Sunglasses in Silver Navy — $98

A new (yet already-classic) option from a brand that nails all kinds of style staples.

A new (yet already-classic) option from a brand that nails all kinds of style staples.

Did you think we forgot these guys? Not quite. If the solid good looks and very agreeable price are any indication, you’ll likely be seeing a lot of J. Crew’s new sunglasses around The Style Guide in the coming weeks and months (including in this site’s recent summer sunglasses guide). The Jack from J. Crew is simple, straightforward and classic in nature, with some brighter blue lenses to amp things up a bit. The frame shape should definitely work with lots of face types, and the color goes nicely with grey chino shorts, white polo and caramel nubuck boat shoes. Not a bad way to finish things off, ehh?

The above outfit certainly doesn’t incorporate a lot of bold prints, crazy styles or even unexpected swerves — yet it’s the colors and textures, from the unexpected boat shoes to the hybrid shorts and deceptively performance-ready polo, that make all the difference. Essentials like a stainless steel watch and aviator sunglasses are going to effectively get the job done no matter where you go. And if you pair these pieces with other must-haves — say, a cool denim tote bag or a nice leather lanyard — you’re going to be set in matters of style for this trip and several to come.

What do you think of the above get-up? What will you be rocking this Memorial Day?

Florsheim

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