The Friday Read: Casio G-SHOCK, Kenneth Cole AWEARNESS and Menswear Giveaways

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.

If you’re joining us here on The Style Guide today, that means you made it through Black Friday shopping — and Cyber Monday shopping — just fine. So, congrats!  It was an especially busy week in New York City coming off a Thanksgiving trip to Florida  and catching up on work. I also got out of the office on Thursday night for an especially neat opportunity — I had the pleasure of attending a great Men’s Health Style & Casio G-SHOCK collection preview at the very cool, very refined Tourneau TimeMachine in Manhattan. If you’re looking to buy a tough, durable watch that can take a serious beating, I’d strongly urge you to check out the Casio G-SHOCK Master of G collection, available exclusively at Tourneau. Oh, and on another style-related note — if you find yourself in need of a new suit, I think I’ve got what you’re looking for. I partnered with Men’s Wearhouse and the Men’s Health MVP Network to showcase the standout AWEARENESS Kenneth Cole line and a stylish slim-fit suit featuring the comfortable, flexible & breathable AWEAR-Tech technology. Coming from a guy who doesn’t often wear suits … you can’t go wrong with a suit that’s made with mobility and performance in mind. And lastly, need to know what to wear to your holiday party? Look no further than the latest Style Suggestion. While you peruse those picks, I’m very much looking forward to a day off work and some time hanging with my good friend and fellow Michigan State (and State News!) alumnus Jesse O’Brien — a talented writer from the Mitten — this weekend in NYC. Keep it stylish, keep it 100 and check out the week in #menswear below.

A trifecta of stylish menswear could be yours via the SeaVees x Grayers x STAG Provisions giveaway!

A trifecta of stylish menswear could be yours via the SeaVees x Grayers x STAG Provisions giveaway!

  • In the mood for a bunch of new men’s style gear? We’ll get right to it. The terrific trio of SeaVees, Grayers and STAG Provisions have teamed up to set you up with all the classic menswear you could ever want as part of the “Between Friends” giveaway. From this Friday to next Thursday, December 8th, you and a friend can enter to win a huge holiday shopping spree via the three brands. We’re talking a $200 SeaVees gift card, a $250 STAG Provisions gift card and $400-$500 worth of Grayers gear via a personalized styling courtesy of Grayers co-founder Peter Georiou and SeaVees CEO and Chief Designer Steven Tiller. Not bad, right? Seriously, enter the giveaway now, and look for a winner to be picked on December 9th.
  • If you have a cycling enthusiast in your family and are searching for a gift to get them, you might have just found it. Lauded British heritage brand Brooks England, known for its premium cycling accessories, is releasing a neat book entitled “The Brooks Compendium of Cycling Culture” to celebrate its 150th anniversary. This volume gathers insights and stories from a range of writers, artists, journalists and photographers to focus on the far-reaching impacts of the brand’s bicycles using neat short stories and beautiful design. And you get all that — plus a wooden box and a print signed by British photographer Martin Parr — for under $40. Talk about a great gift for the cycling lover, yeah?
  • Let’s finish the week on a classic menswear note, shall we? To get you thinking about cold-weather layering, Esquire covers the 5 military style staples every guy should own. Got any of those in your closet

Want to read just one more style story before you start the weekend?

  • It’s always a treat to see two American-made brands team up — when those brands happen to be the stylish accessories purveyors American Trench and lauded NYC shirt maker Corridor NYC, it’s worth paying attention. The American Trench x Corridor NYC collab has given us some great dyed shirting for the colder months, and it’s my latest feature at The Manual.

That’s all we’ve got going here on this fine Friday — but tomorrow, be sure to check out another fantastic offering in our Style Pick of the Week series.

Stay stylish!

-Beau

The Friday Read: Athleisure, Common Projects Chelsea Boots and the 2016 Olympics

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.  

With so much going on at the (small but well-appointed) Style Guide HQ, it’s becoming tough to keep track of the days. If it’s Friday, that must mean it’s almost time to hit the road again — this Sunday, I’m heading west to Liberty Fairs in Las Vegas, before a day back in New York … and then more travel to my home state of Michigan. But first, Liberty Fairs — it’s a twice-yearly contemporary men’s trade show, and it stopped in the Big Apple about a month ago during New York Fashion Week: Men’s.  It’s another chance for retail buyers, fashion editors and writers and industry pros to get a look at what top menswear brands are slinging for the Spring 2017 season. There’s certainly a lot of hustle and bustle associated with trade shows, but ultimately, they’re about exploring new brands, analyzing key industry trends, and forging strong relationships in the menswear industry — that much I know is true, as I’ve met some great people at large, sometimes overwhelming conferences (take my buddy Jamal of StyleSocietyGuy, for instance).

Buck Mason - Timeless Design. Made in America.

With that in mind, building those relationships is my primary objective, as I’m jetting out there on behalf of Timberland to meet with media and rep the brand as part of my day job. Of course, you can expect a full #menswear blog post coming at the completion of my trip (click through here for more travel style in the meantime).  While my mind’s been fully focused on prepping for the upcoming trip, the Olympics have also captured my attention — maybe yours, too? If you’ve got an Olympics viewing party on the docket this weekend, here’s what you should wear. Or perhaps you just want to check out more of those hilarious Michael Phelps face memes? Go for it. Before you go too far down that rabbit hole, stick around here and check out the week in all things men’s style — everything from stylish boxer briefs to athleisure is up for discussion. To keep up with my travels in real-time, head to Instagram or Twitter — and click through the pieces below to start your weekend in style.

  • Now more than ever, Esquire says you should grab yourself a stylish pair of Chelsea boots — and I tend to agree! In fact, The Style Guide took a look earlier this spring at the best men’s Chelsea boots to buy now.
  • While we’re talking about  Esquire, the publication also reviewed the best boxer briefs for men — if you know me, you know I love me some Mack Weldon boxer briefs, although those didn’t make the aforementioned list.
  • We talk a lot (I mean, a LOT) about style upgrades on this blog, and sandals are one area that’s often overlooked. If that’s a part of your wardrobe you want to look a little better, the footwear purveyors at GREATS have you covered (as always). The brand’s new Amalfi Slide is a luxurious, Italian-made leather slide available in crisp white (Blanco) or black (Nero), including two versions stamped with “BKNY,” a nod to the brand’s #BornInBrooklyn roots. As crazy as it might seem to advocate for leather sandals, designs like these popped up on the runways at Todd Snyder’s New York Fashion Week: Men’s show in July 2016. Crucially, the leather quality and subtle looks mean these might not look that bad at a particularly relaxed barbeque — I’ll let y’all be the judge of that.

Looking for more style content? Look no further.

  • What’s one shirt — not chambray — that you can wear across all four seasons? The essential Oxford shirt. So, here are the 10 best Oxford shirts for men, as rounded up by yours truly at GearMoose this week.
  • Lastly, the balance between looking good at the gym and looking sloppy can be pretty small — and if you want gear that’s versatile outside of slinging weights, it’s even trickier. That’s where athleisure comes into play; the style (or trend) mixes traditional tailored silhouettes with technical fabrics, and I wrote about 5 athleisure lines to know for The Manual.

Follow along with this weekend’s explorations on Instagram, and check back Saturday for another Style Pick of the Week entry.

Buck Mason - Timeless Design. Made in America.

The Friday Read: Fashion Supply Chains, Steph Curry and the Guinness Debate

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.  

Things have been developing quickly on The Style Guide this spring — it’s tough to believe it’s already nearly May! Right? If your spring has been going as fast as mine feels like it has, perhaps you’ve already locked down a stylish spring jacket or an awesome pair of leather loafers? What about some made-in-America sneakers? Join us for tomorrow’s Style Pick of the Week — no more hints. And in the meantime, let’s get on with the Friday Read. This past week, we’ve been in the midst of planning another spring event for Timberland — yet this time, we’re looking toward the brand’s Fall 2016 collections. Maybe that’s where the time is going! But back to the matter at hand. Is there content you’d like to see on the blog? Outfit suggestions? Certain categories covered more? Definitely let me know.  We’ll be angling to cover more lifestyle content in the coming weeks, including some changes coming to this particular feature. That doesn’t change the below #menswear news we’re covering here. Read on, and enjoy the weekend!

  • We’ll start with a worthwhile read for every fashion fan, as VICE dives into that arena by looking at how big-name fashion brands — some of the biggest in the world, in fact — are using secret supply chains; not very ethical, to say the least.
  • Just how valuable is Steph Curry to Under Armour as a brand? Pretty darn valuable! To the tune of … well, $14 billion. With a B. Pretty neat.
  • Like any self-respecting beer drinker, I love a good Guinness. Even if it’s pretty pervasive, is it craft beer? Check out what Men’s Journal had to say on the matter.
  • Style Note of the Week: In case you hadn’t caught wind of this as of yet, Well-Spent reminds us all that the Taylor Stitch Beach Jacket continues to fund — and continues to impress. Check out how to style it in this week’s #OOTD.

Still looking for more men’s style content? Get a load of the below.

That’s all for now, folks — look out for tomorrow’s Style Pick, and give us a shout on Facebook with style questions!

-Beau