
My friends, welcome back to your weekly (or near-weekly!) Friday Read dispatch, where we take stock of the world of menswear and a dash of, well, everything — from your bar cart to your wrist game and the footwear in your rotation, all via way of a few choice reading and shopping selections.
Each of those summer style essentials has been top of mind lately, as my #FreelanceLife pursuits keep me plenty busy, as you might have seen on my Instagram these past few weeks indeed. First, I hopped across the pond to tour Amsterdam with Heineken and then spent the better part of 10 days in vibrant, energetic Sao Paolo into Fourth of July weekend.
As I jet across the globe and get the chance to cover everything from fine tequila in Mexico to the best bourbon in Kentucky and the coolest watches and gear on the market — to name but a few pursuits — for sites like Maxim (along with this blog!), I often think about the idea of buying less, but buying better in building out an entire menswear wardrobe.
If you’re here reading this, perhaps you feel much the same way, and perhaps you also opt for classic-meets-modern retailers like Huckberry (more on them in just a moment).

And that’s why when something like the frenzy that is Amazon Prime Day comes around, I often tend to sit out the madness — how about you?

Instead, I try to opt for sale selections from the best menswear retailers, ones that I know well, use often, love and trust.
It’s a lofty order, to be sure, but as we looked at with the very best Fourth of July sales last week, there are remarkable deals to be had out there from fan-favorite designers across the board, be it some of the best sunglasses under $50 from Huckberry or a fresh new Buck Mason polo.
Those are just two selections designed with style and value in mind, along with better-for-the-planet materials and durability. Of course, I’ve also written lately about ways to save even more on designer menswear at Billy Reid, not to mention a host of the best discounts on summer gear from the likes of — you guessed it! — Huckberry.
The point is this: Whether you opt to shop a retailer like Huckberry or if you go the stylish small business route from another fan favorite like Bespoke Post, there are options aplenty if you seek alternatives to Amazon Prime Day — from apparel to footwear, outdoor gear, everyday carry essentials and more.
That’s what I’ll be thinking about this weekend as I kick back with a cold, crisp summer brew while wearing some of my favorite seasonal menswear. Of course, two weekend style dispatches are headed your way in the meantime. Here’s to shopping and saving the right way, and here’s to July in New York City and far beyond.































