If you keep a close eye on the pages of this blog, you’ll know that I’m all about finding brands and products you love, and then consistently going back to those same brands and products on the daily. It just makes perfect sense, right?

Consistency is key, finding items you can wear as often as possible is essential, and it’s an even bigger deal when a brand you love — perhaps, say, a brand that makes some of the best men’s dress shoes — steps up and expands into a new style while staying true to its roots.

That’s certainly what we’re seeing today on the blog from Amberjack, the Brooklyn-based upstart known for making some of the best lace-up dress shoes and the best loafers. I’m a fan of both styles in terms of comfort and quality right out of the box, but the NYC-based shoemaker just upped the ante even further.

You see, Amberjack just debuted the Amberjack Boot, a new boot addition alongside its wildly successful Amberjack Chelsea Boots (which are some of my personal favorite Chelsea boots). All the while, they’ve done it as they’ve introduced the brand to a new, tech-forward way to look at leather shoes (at least, that seems to be the case from my perspective).

If you’ve been fortunate enough to try Amberjack (the brand’s dress shoes sell for a highly accessible $195), you’ll know that quality, comfort and innovative technology rise to the forefront. While old-school boots — many of which I love! — are rugged, built with thick, sturdy soles and tough leather, the Amberjack Boot has more DNA in common with modern sneaker-boots, as does the rest of its lineup.

That doesn’t mean they sacrifice style in the slightest, but technical prowess is precisely what separates the Amberjack Boot from other pairs of the best men’s boots. The Amberjack Boots feature the brand’s signature dual-function athletic outsole for some true spring in your step, and the heat-activated insole molds to your foot over time and feels supremely comfortable right out of the box.

Like Amberjack dress shoes, the Amberjack Boots are the kind of pair you can slide into and wear properly right away, no break-in time required. They feature captoe detailing for extra reinforcement and a stylish touch, and full-grain leather throughout the upper should both age nicely and last quite a while with the Amberjack Shoe Care Kit, too.

It’s as if the brand has thought of everything when it comes to the Amberjack Boots, right? And with their relatively streamlined yet versatile toe shape, these boots should more than pass muster alongside a range of style staples, be it your favorite cordury pants or dark blue jeans and a classic henley.

Plus, like the full range of Amberjack dress shoes, you can find some of the best men’s boots in the company’s rich Chestnut leather, plus two dark shades of black and a subtly textured Copper nubuck leather option. Hopefully, this is enough to convince you to take the plunge and secure a pair of the Amberjack Boots — and at the more-than-agreeable price of $205, it sounds like they’re a downright steal and a fine addition to any footwear rotation.