Editor’s note: Expect these posts weekly detailing one standout item coveted by yours truly. Sometimes, these fit within budgetary restrictions and other times, they’re expensive splurges worth saving for. For more Wish List items from Beau, head here, and to see other Style Picks, head here.

A military NATO strap and a vintage-inspired design help this timepiece stand out in the best possible way. Photo courtesy of Timex.

Here at The Style Guide, your humble author is a big fan of rugged, tried-and-true classics — that goes for everything from chambray shirts to rugged leather chukka boots. But every now and then, slightly unexpected-yet-modern pieces are welcomed into the fold. That’s certainly the case with the Timex x Todd Snyder Mod Watch, a one-of-a-kind timepiece available exclusively through the lauded American designer’s Web site. In fact, it’s proven such a hit that it’s only available for backorder as of the time of this post. Yet, you should still seriously consider putting your name on that list (and then waiting anxiously until September, of course). Why is it so essential to get in the game now for us #menswear fans? Well for one, the timepiece itself is a perfect stylish casual watch that updates a vintage Timex design for the modern age. For another, it signals the start of an ongoing partnership between a classic watch brand and one of America’s best menswear designers — the fact that it was shown on the runways at Snyder’s recent New York Fashion Week: Men’s show is icing on the cake. And perhaps most importantly — it means you have a great excuse to pick up a new watch that’s eye-catching, crisp, versatile and available for under $140. Todd Snyder already stocks the elusive and much-loved Timex x Red Wing watch collaboration, featuring rugged watches that utilize tough Red Wing leather in the straps themselves. The Timex x Todd Snyder Mod Watch is a little more toned-down and refined, yet still very wearable — it’s an example of hitting it right down the middle when it comes to design balance.

A closer look at the red-and-black mod bullseye design, inspired by the Timex archives. Photo courtesy of the brand.

Snyder’s savvy eye, combined with the knowledge of the Timex design team, leaves us with a striking watch that’s like none on the market right now. The red-and-black dial combo is unique enough in and of itself, but when paired with the military NATO strap, you’ve got a combination that’s made for rocking with a classic blue Oxford and slim sand chinos at the office, and a slim pocket T-shirt and navy chino shorts on the weekend. The 40mm case diameter hits the sweet spot in terms of size — it’s not too small, and it’s not overly large. That’s the benefit of a watch that manages to be clean and classic yet striking at the same time — it goes with anything. Truly, a sufficiently stylish NATO strap timepiece can even work with a  suit — just steal a style tip from James Bond in Spectre. Of course, the dial designs of each of those watches are different, but the idea remains the same. There are very few casual watches that can transition from being worn with something as casual as slim blue denim and a short-sleeve henley to being worn with a blazer, and that pool is narrowed even further when you look for something under $140.  So, the design is one-of-a-kind, the styling potential is one-of-a-kind and the price is …. well, one-of-a-kind. In fact, you’re really getting multiple watches for the price of one — the easy-to-change NATO strap can be easily switched out with everything from a Horween leather watch strap  to a floral NATO watch strap (truly). If that’s not enough to convince you, just know that this watch won’t stick around for long once it’s re-stocked — so pre-ordering it could be the smartest move you make this weekend.

What’s your take on the design of the Timex x Todd Snyder Mod Watch? How would you rock this timepiece?