The Sunday Sale: Head to Billy Reid to Get 30 Percent Off the Best Winter Menswear

Best on-sale winter menswear.

How often are you able to find the best in-season style picks, like the best winter style essentials, on sale at steep discounts? Not too often, right? It’s a tricky search that just got a bit easier, though: You can head to the always well-stocked Billy Reid Men’s Sale section to get at least 30 percent off the best new winter menswear. That’s right: Everything from classic shirting to durable, stylish outerwear is on sale, and at prices that don’t come around all that often.

Part tailored jacket, part sweater, all versatility.

We’ve talked plenty about the Alabama-based Reid as of late, who fuses the crisp and timeless with the modern in sharp shirting, effortlessly cool suiting and famed, rugged-yet-refined outerwear like the Billy Reid Bond Peacoat. Of course, there’s a catch: Billy Reid menswear can often be quite pricey when not on sale, so the ever- crucial Billy Reid Sale section is a surefire win right now.

In fact, I’m willing to bet you’ll find everything you need when it comes down to what to wear to a holiday party for men within the Billy Reid Sale section, from a stylish on-sale men’s shirt to one of the coolest bomber jackets for men (pictured above, of course). When it comes time to get dressed in style this winter, make the Billy Reid Sale section your next shopping destination.

Style Pick of the Week: Shinola Monster GMT Automatic – This Season’s Best Investment Watch

If you’re looking for a rugged, stylish watch to wear through the holidays and into the new year — perhaps the perfect splurge gift for the watch lover, or the perfect timepiece upgrade for yourself, you’ve come to the right place. In fact, that’s probably an understatement, because the Shinola Monster GMT is the type of rugged men’s watch that doesn’t come around very often. In fact, it’s just the latest in a series of some of the most innovative men’s watches on the market (at least, innovative for the price).

You see, Shinola focuses on quality, timeless designs and relentless functionality, the sort of approach that’s boiled down very nicely indeed with the Shinola Monster GMT Automatic. On the surface, it looks like one of the best dive watches for men, with an investment-level price tag to match (try $1,995). Go deeper though, and it’s got some seriously cool utility built right in.

If you’ve been wondering, perhaps “What is a GMT watch?” and even, “Why should I own a GMT watch?” well, allow Shinola to answer that question for you.

Best men's GMT watches

A GMT watch (GMT stands for Greenwich Mean Time) tells the time where you’re currently located, sure, but it’s a fourth hand that rotates once every 24 hours that allows you to track the time in another location. It’s a very neat, innovative yet relatively simple, subtle touch that makes this one of the best new watches for men, the sort of rugged, highly useful timepiece you can wear from one time zone to another without missing a beat).

The Shinola Monster GMT might be one of the best watches for travelers in that regard, but other details — like the stainless steel design and rich green dial — simply make it one of the best men’s watches out there right now, period.

Best men's GMT watch

And lest you think this is one of those Shinola men’s watches that’s just a bit too price (again, it clocks in at nearly $2K), think again: The Shinola Monster GMT also comes with a second strap, in this case a rich green #tide® ocean-bound plastic woven strap.

That means you’re essentially getting two watches for the price of one, and when you consider the nicely sized 40mm case diameter, this is also a timepiece that’s rugged enough to wear out in the field, yet refined enough to wear with the best business casual wardrobe options in your rotation, too. If you or someone you know is more than deserving of an exceptionally functional watch upgrade, make sure the Shinola GMT Monster is in your shopping cart ASAP.

The Friday Read: A Holiday Winter Weekend & New Boots from HELM

My friends, thanks for joining me on another fine holiday Friday in December. I got out of the city and into the rugged countryside of Wyoming last weekend with Wyoming Whiskey, but this week, I’ve been back in the New York groove, enjoying the holiday season thanks to a jam-packed schedule. To celebrate Repeal Day, I trekked to the historic Clover Club in Brooklyn to raise a dram of Dewar’s, and last night, I sipped on Jefferson’s Aged at Sea Bourbon at a special holiday media event. ‘Tis the season, after all!

I’ve done it all with the help of HELM Boots, one of my favorite boot brands of the moment (and the past several years, no less!). If you look closely above here, you’ll spot some stylish HELM boots, in fact. These boots are dependable, durable and made on custom last designs from the Austin bootmaker, and the brand’s Southeast Austin shop is very much worth a visit if you’re in the city, too.

It’s an exciting time for the brand as well, as they just debuted the HELM Finn Boots, a sleek, rugged-yet-refined pair of stylish Chelsea boots perfect for plenty of stylish holiday dressing. While this isn’t in fact a sponsored post, think of it like an intro to what could become your new favorite pair of Chelsea boots.

For now, I’ll leave you to explore the full rotation of stylish men’s boots at HELM, since time is of the essence given a packed holiday schedule. Be sure to check back for tomorrow’s Style Pick of the Week, and in the meantime, stay safe, healthy and stylish!

The Thursday Buy: The Faherty Alpine Flannel Shirt is One of the Coziest Men’s Shirts for Winter

Your rotation of the best winter style essentials is, in some ways, like a stable, right? A tried-and-true rotation that you turn towards on the daily, especially when it comes time to layer up with one of the best flannel shirts for winter. And in the brisk months, never underestimate how far a rugged, stylish men’s flannel shirt can take you. And on that note, never underestimate how far Faherty flannel shirts will take you, with the right mix of polish, rugged style and cozy winter warmth.

It gets even better, especially if you know the family-owned New York brand. They’ve built a business off super-soft fabric and put that into practice with picks like the Faherty Legend Sweater Shirt (a personal favorite), as well as today’s featured pick. That’d be the must-buy Faherty Alpine Flannel Shirt, an ultra-soft, well-made flannel shirt fit for the office or a holiday party. The best part? The Faherty Brushed Alpine Flannel Shirt is now 33 percent off as of this writing when you use the code SALE25.

It’s all part of Faherty’s “Sale On Sale” this season — get an extra 25 percent off sale items — and the Faherty Alpine Flannel Shirt just might be the best of the bunch as you survey those action-packed sale offerings. For good measure, the Faherty Alpine Flannel Shirt is made from brushed 100 percent organic cotton, boasting the sort of classic fit that allows you to layer it over your favorite henley or wear it comfortably on its own (or perhaps underneath one of the best winter blazers).

The versatility of the Faherty Alpine Flannel Shirt is nearly unmatched in that regard. Rock it untucked with tailored chinos or wool trousers for a crisp-yet-casual holiday party look, or style it with a rugged shawl cardigan for a dash of winter weekend warmth.

Luckily, Faherty sells all of those essentials (just shop for Faherty Bestsellers), but it’s the Faherty Alpine Flannel Shirt that remains the star of the show today, thanks to the fact that it’s — again, a reminder! — 33 percent off with the code SALE25. My friends, I think you just found your new favorite winter shirt, and it’s the Faherty Alpine Flannel Shirt

See Now, Buy Now: Invest in the Best This Holiday Season with This Handsome Shinola Leather Brief

Best leather briefcase for men.

It can certainly be hard to shop for the man who has everything (perhaps you even include yourself in that category!), but there are two things I think everyone can appreciate at any given time: A stylish men’s watch and a well-made leather bag. Luckily for all of us, there’s one brand your Style Guide author recommends that carefully crafts standout examples in each category.

Of course, the headline gave it away: Detroit-based Shinola, as you know if you read this blog, makes some of the coolest men’s watches AND today’s standout style highlight: The Shinola Computer Brief, one of the best leather bags for men. It’s the sort of piece that would make a fine, heirloom-quality gift for the guy on the go this season, so let’s find out why, shall we?

Best leather brief for men.

A word to the wise: The Shinola Computer Brief isn’t just any standard leather bag, although it checks off all the boxes you’d expect from a highly functional yet stylish everyday messenger bag in that regard, too. It’s made from the brand’s signature, oil-infused Navigator leather, done up in a handsome shade of brown that’s not unlike some of the best leather watches also made by the company. The Shinola Computer Brief will develop a rich patina over time because of that leather, although you can also buff out those scratches and protect this handsome leather briefcase, too.

Better still is the fact that the sleek Shinola Computer Brief still manages to incorporate plentiful pockets for your everyday carry, including a long interior zip pocket and open pockets for your cellphone and naturally, other stylish Shinola leather goods. Within, you’ll also find that the Shinola Computer Brief features a 15-inch laptop pocket and a pen holder, both crucial for the modern man on the go.

Bear in mind that the Shinola Computer Brief is certainly investment-worthy at nearly $900, but given that it’s a highly useful, durable, sharp everyday leather bag, it’ll absolutely pay for itself time and time again.

The Tuesday Steal: Save More Than 30 Percent Off The Most Rugged Men’s Gear With Tecovas Sale Picks

In this bountiful season of shopping for the most rugged men’s gear, your humble Brooklyn style writer is all about finding those hidden gems, those unexpectedly stylish, tough and useful winter style picks that end up being a delight to wear. And if you’ve read the blog — or better still, if you watch the smash television hit “Yellowstone” — then you’re probably up to speed on one of the more buzzed-about brands of the moment. I’m talking, of course, about Tecovas, makers of some of the best men’s Western boots (and a sponsored brand behind Kevin Costner & co. on the ever-popular “Yellowstone”).

The good news if you want to steal some of the most rugged men’s gear at a downright bargain? There’s the Tecovas Last Chance Section, packed with 50 on-sale menswear essentials to outfit you from head-to-toe — and the savings on these sale menswear picks start at just about 30 percent off.

If it sounds too good to be true, fret not — these deals on the best Tecovas menswear are here stay, if you happen to shop quickly. Granted, the brand doesn’t often put up its stylish Western boots for men for sale, unfortunately. Yet in the meantime, you can use the savings you score on the best winter menswear to put towards saving for a pair of the best boots for men.

Within the Tecovas Last Chance section, you’ll find all of the dependable gear you could ever want, from the best men’s blue jeans to a classic Western shirt and one of the coolest trucker jackets on the market. Shop accordingly within the Tecovas Last Chance section, and you’ll outfit yourself in style, with savings, in no time.

See Now, Buy Now: This Todd Snyder Flannel Shirt Is One of the Coolest Shirts for Men to Buy Now

Best men's flannel shirt

Every guy needs to check certain boxes with his winter wardrobe, like ensuring you’ve got a well-stocked stable, so to speak, of the winter style essentials you’re going to wear every single day. That might be something like a stylish cashmere beanie or one of the best watches for men, but let’s go a little more broad and consider your rotation of the best flannel shirts for men. After all, be it at the office, at a weekend holiday party or even a romantic winter date, the right style moves — yes, including one of the best men’s shirts — can lift your look from good to great.


Like a beefed-up version of your favorite Oxford shirt, the best men’s flannel shirts offer serious style points and critical winter warmth, and the Todd Snyder Brushed Flannel Shirt is a supremely cool pick-up right now. Made from a super-soft cotton flannel, Todd Snyder says the shirt is “as cozy as it is classic,” and the key is the addition of Tencel fibers for durability and a touch of stretch.

Stylish men's flannel shirt.

The Todd Snyder Brushed Flannel Shirt also boasts a classic fit and a button-down collar as a casual style touch (not unlike that trusty Oxford shirt). Crucially, the Todd Snyder Brushed Flannel Shirt also features other small, elevated touches, like a chest button pocket for a dash of visual interest. This makes it a more casual shirt that you can wear untucked, sleeves rolled, with dark blue denim and your favorite pair of boots (unlike, say, a traditional dress shirt made to be worn tucked in).


Best of all is the fact that the Todd Snyder Brushed Flannel Shirt looks seriously cool whether worn in rugged fashion with one of the best men’s cardigans or styled with one of the best winter blazers for men. This stylish flannel shirt becomes even more appealing when you consider the five neutral color options, each with enough crisp, richly crafted style for any winter wardrobe. The next time you want to amp up your seasonal style rotation, consider the Todd Snyder Brushed Flannel Shirt — it’s worth the investment.

The Sunday Sale: Save 30% On the Most Rugged Men’s Gear Right Now at Howler Brothers

Best rugged gear to buy now.

What sort of gear do you reach for when you get out into the wild? That could be the best outdoor menswear you layer up with on a day hike, or on a camping trip, or on a winter market stroll… or even just the coolest menswear you rock on an evening trip to your favorite brewery.

When yours truly takes on those pursuits, I look for comfortable, dependable, hard-wearing gear that’s easy to move around in and versatile as heck — this is where Austin-based Howler Brothers enters your wardrobe. Better still is the fact that the Howler Brothers Last Call section is newly stocked with the most rugged menswear for guys.

We’re talking 30 percent off the best rugged menswear on the market, especially fan favorites like durable flannel shirts, super-soft hoodies, one of the best quilted jackets for men and more. OK, make that much more, because destinations like the Howler Reserve Collection also stock exclusive designs for solid prices, too. Keep in mind that sizes are going very, very fast, though.

Best rugged men's style essentials.

Across the board, the brand specializes in gear you can wear from day to night, especially in casually rugged situations (think a winter park stroll, followed by a few drams at a snug whiskey bar). Best of all is the fact that, again, the best rugged gear for guys is now at least 30 percent off at Howler Brothers. Your winter wardrobe will surely thank you later.

Style Pick of the Week: Satchel & Page Leather Bomber Jacket – Most Stylish Men’s Leather Jacket

Best leather bomber jacket for men.

From time to time, it can feel great to splurge on a hard-earned menswear pick-up from one of the best leather goods brands on the market — a purchase like one of the best leather bomber jackets. Sure, a leather bomber jacket isn’t an absolute, 100 percent wardrobe must-have in the same manner as, say one of the best winter puffer jackets or a stylish pair of snow boots, yet you should still give it a fair shake. After all, it comes from the same brand that makes your favorite weekender bag (that’d be Satchel & Page, folks).

Shop New Arrivals from Billy Reid

When you find the right one — like the luxe, impossibly cool and extremely well-made Satchel & Paige Leather Bomber Jacket — it’s a mighty fun, incredibly wool wardrobe investment. And every so often, it’s also fun to shake things up and spend — wisely, of course! — on one of the best leather jackets for men. Again, this handsome, refined, stylish shearling bomber jacket isn’t a true necessity, but the Satchel & Paige Leather Bomber Jacket is an awfully hard style splurge to pass up (if you ask your Brooklyn style writer, that is).

Best shearling bomber jacket for men.

The Satchel & Paige Leather Bomber Jacket is made with care the right way, the old-school way, using some of the finest materials and processes on the market. The materials and processes that go into the Satchel & Paige Leather Bomber Jacket include *drum roll please* beautiful French Calf leather throughout, vegetable-tanned to get better with age. Beyond that, the handsome Satchel & Paige Leather Bomber Jacket features a Spanish wool shearing collar — a luxe upgrade to a retro touch — and is lined with brushed cotton tartan lining.

Stylish men's leather jacket to shop now.

Of course, the Satchel & Paige Leather Bomber Jacket is a splurge, as we talked about earlier, at nearly $700. You should also pay close attention to the company’s sizing notes. Yet, if you think this jacket checks the proper boxes for you — and if you think it’ll hold up and get better the more you wear it! — then the instantly iconic Satchel & Paige Leather Bomber Jacket is a worthy investment this season (and beyond).

The Friday Read: Off to The Great West With Wyoming Whiskey

Wyoming Whiskey 10th Anniversary

Folks, thanks for joining me on another fine Friday as we roll into the first weekend of the holiday season and the first weekend of December. I’m rolling into ot with a dram of whiskey in hand, of course, but it’s not just any selection from my bar cart. This weekend, I’m visiting the stunning beauty of Wyoming with the one and only Wyoming Whiskey — what a locale and what a trip so far!

I’m here as part of the many freelance writing pursuits I undertake these days, specifically writing about spirits for Maxim, just one of a few trips I’ve undertaken as of late — if you follow me on Instagram, you know I just wrapped up a Caribbean and Florida Thanksgiving vacation, but this jaunt is particularly special.

It’s a special trip out to Jackson Hole and Wyoming ranch country to celebrate the 10th anniversary of Wyoming Whiskey, a distillery with rugged roots and a focus on all-American craftsmanship (not unlike so many of your favorite brands I talk about here at The Style Guide, naturally). While I can’t bring you all with me out to Wyoming, you can indeed order Wyoming Whiskey for yourself at Drizly to get it delivered to your door in the meantime. How about that, my friends?

Best American whiskey to drink now

Stay tuned for more at Maxim on my trip — and stay tuned for regular blog content this weekend, including tomorrow’s Style Pick of the Week — but just know that the significance of these trips isn’t lost on me. I’m always ever so grateful to travel the world, to write about new and exciting menswear, whiskey and luxury brands, and to meet seriously cool, talented people all along the way. To me, that’s worth toasting today (and every day). Thank you for being here and for reading! And cheers to Wyoming Whiskey, of course. Have a great weekend, my friends!