The Friday Read: Shinola, Pitti Uomo and New Music by The Killers

This week, I’ve found myself looking back — and looking forward — quite a bit.  I’ve been looking back on an incredible mini-trip to Philadelphia and New Jersey to see The Killers about two weeks ago now, and I’ve also been looking back on a great family wedding weekend in Charleston. Both trips brought amazing memories, a dash of excellent #menswear and hearty helpings of craft beer (and in the case of my Jersey trip, stunning live tunes!).

I’m also looking forward to a few other momentous events coming up, including a holiday weekend in NYC surrounding the Fourth of July, plus an exciting month of live music (including a mid-July show by one of my all-time favorite bands, The Naked and Famous!). In the meantime, you can be sure we’ll be talking plenty of men’s style news on the site, from American-made denim to the best shorts to buy for summer and the best new men’s gear to buy now— and plenty more! If that’s of interest, I’d say you should definitely stick around. Before we get to that though, we’ve got a laidback weekend in the Big Apple coming up, and a full rundown of the week in #menswear to kick it off — per usual, as it were! Follow me on Instagram to keep up with the latest, and have a drink on me tonight.

Beckett Simonon

Two distinctly different shoe options available for pre-order from an excellent retailer.

  • Let’s talk summer wedding style as mentioned above — what’s your dress shoe situation like? If you’ve got some time to plan ahead, the fine folks of Beckett Simonon can surely sort you out, and quite handsomely. The company’s well-done pre-ordering process — one that updates you every step of the way via E-mail, from production to shipping — is definitely quite neat. Of course, you might know Beckett Simonon from a Style Pick of the Week entry on the terrific Cole Bomber Jacket on this site, but the brand is so much more.  Perhaps you’re familiar with the insanely cool-looking Morgen Trainer as seen above? And from the handsome Dean Oxford in Brown Leather to a sharp and useful collection of three Italian leather belts, the company’s fine craft is evident throughout the entire process. Again, if you’ve got some time to plan ahead, pre-order one (or several?) pairs of the brand’s stylish men’s dress shoes and be prepared to take that late summer wedding by storm.
  • In retail news, one of my favorite purveyors of stylish leather watches, Shinola, just opened what should be an incredible, well-appointed retail space in chic SoHo here in NYC. Swing by if you’re in the Big Apple — you can find this shop in addition to the new Shinola Brooklyn shop and the brand’s handsome flagship in Tribeca. Happy shopping! be
  • We’re at it again — the three-ring circus that is the traveling band of menswear shows (kidding, kidding) is starting up again, this time at the world’s largest menswear fair, Pitti Uomo. As always, it’s brought out its fair share of well-dressed guys and … overly dressed guys. See the best-dressed guys at Pitt Uomo here.
  • Among other menswear developments, I’m particularly excited about a new series launched recently on the blog — it’s called The List, and it’s a rundown of great gear and essentially, the best menswear to buy now. Our first List included a plethora of great picks, from stylish Chelsea boots to a handsome leather watch and summer drinking essentials from my good pals at Bespoke Post. I’m very much looking forward to continuing the series, and I hope you’re looking forward to reading it.
  • Let’s start to wrap things up with some music — agreed? The Killers — a stunning, soul-stirring and ridiculously excellent live band  — released their new single, “The Man” late last week. It was fitting coming off of my weekend trip to New Jersey to see them play! Have you heard it yet? It’s a groovy, heavy, funky track that might fit in more readily with Mr. Brandon Flowers’ solo work … and yet, it’s got me as excited as ever to hear their new album, “Wonderful, Wonderful.”
  • Now, I’m moreso a proponent of stylish summer sneakers, but that didn’t stop me from writing about the best sandals for men over at one of my favorite style sites, GearMoose — they’re definitely a summer style essential if you’re on the beach or the boardwalk. Shop on!
    Greats
    In short order, that’s going to wrap up today’s Friday Read — are you ready for the weekend yet? I’m ready to kick back, relax and enjoy a nice, cold beer (or an iced coffee). Catch me tomorrow for our regularly scheduled Style Pick of the Week, and we’ll see you around!
    -Beau
    Timex

#OOTD: The Upgraded Way to Wear a T-Shirt This Summer

Who doesn’t love breaking out a comfortable, slim-fitting and stylish T-shirt in the summer months? It’s an underrated pleasure in the men’s style world to shed extra layers and simply wear a great tee through warm summer days and into the evening. But what if you want a new, upgraded way to wear a T-shirt this summer? Something that’s at once laidback and yet refined, comfortable to wear and yet sharp? Dare I say it: A #menswear ensemble that works at happy hour and in the hours leading up to it? Indeed, an ensemble that blends a bold T-shirt with … a tailored summer suit fit for the office? That’s where today’s #OOTD is taking us. We’re shaking it up with dressy leather sneakers, a handsome leather watch and a durable, investment-worthy bag for your everyday carry. Make no mistake, the below outfit is quite bold if you’re normally a regular suit-shirt-tie guy. That’s why it pays to keep in mind the versatility of the below suit — and the below Nautica T-shirt. As you’ll see, you can mix and match that Taylor Stitch suit with casual pieces — like a slim chambray shirt — in other looks. And you can even ditch the jacket and simply pair the slim linen suit trousers with the T-shirt. But enough idle chitchat — check out the full outfit below, follow me on Instagram for styling tips galore and enjoy a pleasant summer filled with plenty of stylish suit-wearing.

Taylor Stitch Telegraph Suit

A head-turning T-shirt worn in a head-turning way — with rich leather sneakers and a lightweight, versatile summer suit via Taylor Stitch.

The T-Shirt: Nautica Color Block T-Shirt, $29.50 — It’s all got to start with a well-made, slightly bold T-shirt — right? This Nautica T-shirt makes use of strong colorblocking — easy to wear on its own or under the Taylor Stitch Telegraph Suit.

The Suit Jacket: Taylor Stitch Telegraph Linen Jacket in Charcoal, $278 — That ties nicely into my next point here — the Taylor Stitch Telegraph Suit is slim-fitting, very well-made and ready for summer layering — even with a T-shirt.

Timex

The Suit Trousers: Taylor Stitch Telegraph Linen Trousers in Charcoal, $178  — Just as with the Telegraph Suit Jacket, the  Taylor Stitch Telegraph Linen Trousers are handsome, tailored and versatile — so much so that you could even ditch the jacket and just wear the colorblocked tee and trousers individually.

The Sneakers: Florsheim Forward Lo Lace-up, $99.99 Sneakers and a tee with a suit? That’s how we’re doing it this summer. These handsome Florsheim sneakers are crafted from rich leather and almost wear more like dress shoes or loafers.

The Socks: Arvin Goods No-Show Socks (Three-pack), $30 – Underneath the tailored hem of your Taylor Stitch Telegraph Linen Trousers, you’re going to want easily wearable no-show socks — like the Arvin Goods No-Show Socks —  to team up with those leather sneakers. Who’s with me?

Greats

The Watch: Electric California Carroway Leather Watch, $225 — I would hope you recognize the Electric California brand from my Memorial Day trip to Florida— if not, acquaint yourself accordingly with this remarkably crisp and suit-friendly watch.

 The Sunglasses: Raen Optics Arlo Sunglasses, $109.98 — Because this outfit is fit for all-day wear, sharp and stylish sunglasses are in order. Ditch the athletic-inspired frames and reach for the striking Raen Optics Arlo Sunglasses.

Sutro Shoes Inc.

The Bag: Billykirk Small Carryall, $279.98 —  Don’t let that price tag scare you off — the Billykirk Small Carryall is as investment-worthy and versatile of an everyday carry piece as it gets; plus, its design means you won’t be slinging a backpack or messenger bag over the shoulders of your carefully constructed Telegraph Suit Jacket.

That brings today’s #OOTD to a close, Style Guide fans. If you thought a colorblock tee could only be worn casually, let’s hope you’re thinking differently now. The key comes in choosing a suit in a modern-fitting silhouette with casual, summer-friendly texture — that means the Taylor Stitch Telegraph Suit is your new best friend. Eye-catching leather sneakers from Florsheim are another seasonally appropriate way to play off the casual nature of the linen suit-and-tee pairing, and I’d wager you’ll be very pleased with the handsome design of the Electric California Carroway Leather Watch. Throw in essential everyday accessories — like the Billykirk Small Carryall  and the Raen Optics Arlo Sunglasses — and consider yourself set for work, happy hour and perhaps a patio nightcap at a rooftop bar. Who else is with me here? Good luck — let me know how you wear your T-shirt this summer via Twitter.

Stay stylish!

-Beau

Southern Style: Celebrating a Family Wedding Weekend in Charleston

Stylish summer wedding gear, no-show socks included. My classic navy blazer from GANT Diamond G teamed nicely with my Dockers khakis and sharp Johnston and Murphy Cartwright Cap Toe Shoes. Sunglasses by Component. Printed shirt by H&M. Classic Watch by Linjer.

It was with summer in the air that I hit the road for my latest Style Guide trip, a family wedding weekend for my cousin Katherine in lovely (and hot!) Charleston (that’s South Carolina, folks). If you’re seeking tips for how to dress for a summer wedding, you might find today’s post of interest. Of course, the trip was about lots more than #menswear. Although I did my best to pack and travel in style, it’s always a really special time and a huge treat to catch up with family from across the country — those moments don’t happen too often, so it’s worth celebrating them when they come around! And who doesn’t love suiting up for a summer wedding — right? Luckily, the celebrations didn’t knock me down for the count — I was more than able to get around Charleston dressed to beat the heat in style. Maybe you caught some of my posts on Instagram — and if not, come along for the ride.

Hitting the road with my Owen and Fred Voyager Waxed Weekender. I focused on versatile, comfortable and easygoing travel gear, starting with my Nautica Colorblock T-Shirt and SYD Leather Date Watch, accented with my Apolis Standard Issue Utility Chinos and Component gunmetal sunglasses.

The trip really started in earnest with an early Friday morning flight to Charleston — I plugged into my Bespoke Post Vibes Box headphones and hit the road. In anticipation of the hot weather — and looking forward to a refreshingly cold craft beer in South Carolilna — I threw on my Nautica Colorblock T-Shirt in a versatile white-and-grey combo, finished off with my Apolis Standard Issue Utility Chinos (and my sharp-yet-rugged Nautica SYD Leather Date Watch). For catching up on some of my favorite tracks on the plane — including those from last weekend’s show by The Killers — I plugged in with my Bespoke Post Vibes Box headphones, always a crucial travel accessory. The overall combo was breezy and easy to wear, complemented by one of my new favorite pairs of sneakers — the vintage-inspired, crisp Abercrombie and Fitch x Tretorn Nylite Sneakers in a head-turning shade of deep green. On the accessories front, I slipped on a slick pair of Component gunmetal sunglasses nearly the moment I hopped off the plane in Charleston. For an afternoon catching up with family, getting lunch at The Glass Onion (a fantastic spot) and sipping brews at the fantastic Lagunitas Charleston TapRoom, my picks proved critical. What did I use to carry all of my gear? A stylish weekender bag was just the ticket. In this case, my Owen and Fred Voyager Waxed Weekender continued to perform well (just as it did for a Memorial Day weekend trip to Florida). And the key takeaway? For style that can go from the plane to a beer hall, reach for slim-fitting basics, crisp chinos and classic sneakers.

Florsheim

Sharp-yet-laidback style courtesy of Mizzen+Main and Life/After/Denim, complemented by Johnston and Murphy Allister Lace-ups and the reliable-as-ever Timex x Todd Snyder Military Watch.

Timex

Casual style fit for exploring the lovely streets of Charleston. My Zipline Shirt from Life/After/Denim and Rockaway Chambray Shorts from Mizzen+Main teamed up perfectly with my Johnston and Murphy Allister Lace-ups!

Saturday presented a two-fold challenge — that of both dressing for a summer wedding and dressing for a casual weekend day prior to the wedding. As seen above, I think I took on the first challenge quite admirably — but I’ll let you be the judge of that. Crucially, I grabbed my Component sunglasses and the performance-ready Mizzen+Main Rockaway Chambray Shorts. The shorts were mobile enough to go from the famed Billy Reid Charleston shop to lunch in a pinch. They featured four-way stretch and a tailored fit — the ideal set of bottoms to team up with my easygoing Life/After/Denim Zipline Short-Sleeve Shirt (a gift from the brand — thanks, guys!). The key finishing touch in terms of comfort and style were my Johnston and Murphy Allister Lace-ups — as crisp and stylish a pair of white leather sneakers as you’ll find on the market. And for casual style mixed with durability and a classic edge, I always enjoy bringing my Timex x Todd Snyder Military Watch on trips both long and short. With a busy day exploring Charleston in the books (including a stop for lunch at Gentry downtown), it was time to transition to summer wedding style — let’s see how I did!

It was an exceptionally hot day for a wedding in Charleston, and with a casual evening on the horizon, I tried to take it on accordingly. Crucially, I paired up my GANT Diamond G Stretch Blazer — crafted with American pima cotton — with a lightweight, floral short-sleeve shirt, easy for breathable style that fit in with the evening’s dress code. The jacket merged a tailored silhouette with helpful moisture-wicking properties thanks to the cotton-nylon blend, too.

The combination paired up sharply with my dress shoe of choice — that would be the classic Johnston and Murphy Cartwright Cap Toe. Crucially, the handsome brown leather of the Cartwright Cap Toe straddled that tricky area between dressy and casual, and it played nicely off my Linjer leather watch — a minimal and stylish leather watch pick. The next time you’re faced with a hot summer wedding, reach for a breathable-yet-classic navy blazer and sharp brown leather dress shoes.  In sticking with the casual theme of the wedding, my Dockers Alpha Stretch Khakis, made with elastane for comfort and a sharp Tobacco color, fit the bill quite well. It really couldn’t have been a more enjoyable evening or a more enjoyable wedding (congrats again, Katherine and Cole!).

Greats

A moisture-wicking polo, stretchy shorts and a tough dive watch from CHAPS — all essential for a hot summer Sunday, right alongside my Huckberry Explorer’s Cap.

With a banner wedding in the books, it was all too soon time to say goodbye to the quaint, history-rich and thoroughly enjoyable city of Charleston. I’ve had the great fortune of attending two weddings in the past three years in the city, and I hope to be back again soon. With that being said, I still had to dress to beat the heat for my last few hours in the city — with protection from the sun in mind, I threw on my trusty Huckberry Explorer’s Cap and a pair of stylish Nautica sunglasses. To blend both prep style and warm-weather functionality, my Nautica Slim-Fit Wicking Polo Shirt proved unbelievably ready to take on the heat of the day — it was much-needed, trust me.

The shirt fit right in with my Ministry of Supply Going Places Shorts, themselves an apparel piece designed to wick moisture and keep the wearer (in this case, yours truly), cool in the sweltering sun. My feet were more than comfortable, too — my Jack Erwin Cooper Boat Shoes made sure of that, and I’d highly recommend you pick up Arvin Goods no-show socks the next time you need to slip into stylish summer footwear.

To finish off this mobile, stylish look, the rugged-yet-refined CHAPS Bransen Diver was the perfect watch, what with its sporty hits of red and blue. In all, I found I was more than able to navigate Charleston in style before heading back to NYC. Weekend trips like this — particularly weekend weddings spent with my amazing family — always remind me how grateful I am to have them in my life. Although chances to reconnect with them from across the country can be few and far between, I’m always left appreciative of those opportunities  — even if my trip includes an occasional flight delay. Any time I can hit the road to celebrate and reflect — with some stylish gear in tow — is a great weekend by me. It’s about much more than menswear, that much is true.

For now, we’re wrapping this one up — join me tomorrow to check out an all-new summer style ensemble, and thanks for reading!

-Beau

#OOTD: The Best Way to Wear a Striped Shirt This Summer

As the summer starts to heat up, there are suitably laidback and versatile ways you can take on the heat — yes, even when it’s sweltering. And it starts with something as simple as your shirt — indeed, the best way to wear a striped shirt is what we’re talking about in today’s #OOTD. Now, “best” is certainly subjective — but your Style Guide fashion department of one absolutely loves the look featured below. Make no mistake — a bold striped shirt was once seen as the ultimate power shirt by business executives, but in 2017, it takes on a decidedly laidback vibe when done up by GANT Rugger (today’s featured shirt, as it were!).

The GANT Rugger Indigo Stripe Oxford Shirt is a casual, cool and smart update, featuring lightweight herringbone cotton, a bold and summer-friendly indigo stripe and easygoing wearability — that’s the case whether you wear it to a weekend barbecue or a day at the office. Ditch the jacket with this look  — it’s OK, trust me.  Chime in with any #menswear thoughts on Twitter, or give me a follow on Instagram for more warm weather style inspiration than you can possibly consume.
Sutro Shoes Inc.

GANT Rugger

A new take on the striped shirt, featuring classic kicks, a sharp watch and essential grooming accessories.

The Shirt: GANT Rugger Indigo Stripe Oxford Shirt, $95 — As mentioned before, this isn’t your dad’s striped shirt. It’s modern, lightweight and head-turning thanks to those bold (yet remarkably wearable) indigo stripes.

The Jeans: Raleigh Denim Jones Denim in Natural Rinse, $185 — One way to instantly shake off any nagging associations of this shirt with stuffy, tailored style? Add in natural denim in pleasing, summer-friendly rinse.

Greats

The Sneakers: SeaVees Hermosa Plimsoll Standard in Slate Navy, $78 — Yet another way to style your striped shirt in a modern manner? Laidback, easygoing plimsoll sneakers from SeaVees are a fine addition — perfect for kicking your feet up and knocking back a cold one.

The Belt: Bonobos Braided Leather Belt in Cognac, $85 — Leave it to Bonobos — makers of excellent chinos aplenty — to make a handsome, casual belt in a striking shade of cognac.

Florsheim

The Watch: Armogan Le Mans Chronograph, $220 — Some watches are so well-designed and sharp that they can work with dressed-down outfits just as easily as dressed-up outfits. The speedy, fast Armogan Le Mans Chronograph is one such watch.

Oxfords under $50 CAD_728x90
The Sunglasses: Component Sunglasses C-0201 Sunglasses, $265 — A breezy striped shirt, slim natural denim and vintage-inspired sunglasses? What could be better? Component is a new brand making distinctive shades straight outta Miami, and you’d do well to keep them on your radar.

The Everyday Essential: BYRD Hairdo Products Lightweight Pomade (Two-pack), $28.98 — Want to add some texture to your hair without looking too overdone? The Lightweight Pomade from BYRD Hairdo Products is an easy choice.

 

 

 

The Everyday Essential, Part 2: Triumph & Disaster Gameface Moisturizer, $49.98 —  Even in the summer heat, don’t skip out on a functional men’s moisturizer like the one seen here. It’s another way to keep your skin looking fresh, and that goes for whether you wear this outfit to evening cocktails or a laidback half-day at the office.

Well … that’s it. That’s the best way to wear a striped shirt. OK, I kid — again, it’s not the only way. But teaming a summer-friendly indigo striped shirt with something along the lines of the Jones Denim, what with a breezy natural rinse, is a great way to kick things off right. Sneakers that channel California cool — in this case, the SeaVees Hermosa Plimsoll Standard in Slate Navy  — are another summer style essential. Bear in mind, your accessories game shouldn’t slip, either — slap the Armogan Le Mans Chronograph on your wrist for tailored, crisp and versatile style. Oh, and grooming? Yessir, we’ve got grooming covered — both the Lightweight Pomade and Triumph & Disaster Gameface Moisturizer will keep your face and hair in the best shape possible this summer.

If ever you have any questions on this look, join the like-minded menswear fans over at The Style Guide Facebook page — and stay stylish in the meantime!

–Beau

Style Pick of the Week: Astorflex Greenflex Chukka Boots

Astorflex Greenflex Chukka Boots

Classic, stylish and easy-to-wear chukka boots via Astorflex, shown at the top right with travel essentials from Owen and Fred, Abercrombie & Fitch, Huckberry, Nautica, Herschel Supply Co. and Electric Sunglasses.

Is it just me, or is it time for a seasonal footwear upgrade with a pair of the best boots for men? Think: Something that’s not a sneaker, but not a burly leather work boot that’s uncomfortable to wear — something that’ll work for nearly every style situation, from a casual weekend barbecue to a stylish road trip. Who’s with me? Perhaps the Astorflex Greenflex Chukka Boots come to mind — no? I recently took my own pair on a spring road trip to Indiana, and can definitely vouch for them.  They’re an updated take on the classic desert boot, crafted with a crepe sole, high-quality suede and the type of easygoing silhouette that pairs just as well with your favorite chinos as it does with slim light wash denim on breezy summer days. In fact, I’d hope you recognize the Astorflex Greenflex Chukka Boots as seen above from a few posts on The Style Guide.

Namely, the rich Dark Khaki colorway seen here will work as you dress for Sunday brunch or look for ways to upgrade your casual shirt — don’t think you should shelve all of your chukka boots entirely just because the thermostat starts to climb. And know that these Astorflex chukka boots also come in the equally versatile Stone and Grey colorways. Indeed, with a blend of comfort, style and accessibility, the Astorflex Greenflex Chukka Boots — just like the brand’s Astorflex Chelsea Boots —  are a seasonal must-have in any color. Trust me: That goes for spring, summer and fall. Seriously, keep them on hand to wear with a rugged chambray shirt and dark selvedge denim to a fall tailgate — it’s a winning combo if you’re looking for insight into how to wear chukka boots. But, back to matters of summer style — what makes these a must-buy?

For starters, it’s tough to find a chukka boot that features eco-friendly, handmade Italian construction out there — let alone with a sub-$150 price tag. And to find one that goes with everything from slim stone chinos to dark denim to slim light wash jeans in the summer can be tricky, too. That easygoing versatility is what sets these Astorflex Greenflex Chukka Boots apart in so many situations. Rather than resorting to minimal athletic sneakers, jeans and a slim pocket tee, try out these chukka boots and perhaps a tough dive watch — instant style upgrade in the making, and certainly one of the best men’s style moves you can make. And because they’re sold via Huckberry, you can be sure that they’re up to snuff in terms of quality and great looks. It’s also worth noting that the desert boot is a stone-cold classic silhouette — as if you needed another reason to buy these. In addition to real-life functionality for British soldiers, they’ve gained an iconic status — up there with classic white sneakers — that’s tough to top on the footwear front. So, despite summer weather finally catching up to us … there’s no reason not to wear a classic pair of desert boots like the affordable, easy-to-wear and stylish Astorflex Greenflex Chukka Boots.

How would you style these boots? To pick up inspiration from yours truly, check out my Instagram. And send me a note on Twitter if ever you have #menswear questions.

Stay stylish!

-Beau

Greats

The Friday Read: The Best Men’s Backpacks, Governors Ball and Stylish Summer Sunglasses

Governors Ball

There’s no question I’m listening away on my JBL headphones today — and getting VERY pumped to see bands like The Orwells this weekend at Governors Ball 2017!

We’re comin’ at ya live from New York for today’s edition of The Friday Read here at The Style Guide — and if it’s June 2nd, that must mean one thing: It’s time for Governors Ball 2o17 here in the Big Apple! The three-day music festival is always a favorite of mine, and it’s the third year in a row I’m attending at least one day — including last year’s trip to Governors Ball . It brings in the best across indie rock, rap, electronic music — you name it, it’s got a home in NYC. It’s also bringing back acts that I’ve seen on the road near and far, from Local Natives to The Head and the Heart and Chicago rockers The Orwells.


I’m looking forward to new tunes from the likes of Phoenix, Lorde, Warpaint and plenty more, plus a fine helping of gourmet eats and tasty craft brews. It’ll be an excellent way to cap off a busy week — and it follows on the heels of a stylish Memorial Day weekend I spent with family and friends in Fort Myers. So, we’re truly experiencing some fun in the sun to kick off summer.  If you’d  like to keep up with all the men’s style and music action, follow me on Instagram and look for a full music festival style recap on Monday here on the blog. Until then — we’ll be talking about the best men’s backpacks and stylish summer sunglasses  via the below featured articles. With that being said: Turn it up, grab your beverage of choice and join me on another journey filled with excellent tunes and even better times.

  • Speaking of summer excursions and summer adventures: If it’s a new backpack you need, I’d say I’ve got you set — I covered the 35 best men’s backpacks for GearMoose! Read up and shop away.

Greats

The Friday Read: Paul Fredrick Deals, New Balance Sneakers and Labor Day Weekend

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and non-style content. For more entries, click here.  

Can you believe it’s Friday? More importantly, can you believe it’s the Friday before Labor Day weekend? Where did the time go? For this style writer, a lot of this past month has been spent on the road — this particular week, that mean a long, relaxing (and fairly stylish) summer vacation to Florida, including some excellent time spent in the sun and sand. Plus, the trip was capped off by a standout AC/DC concert at the BB&T Center in Fort Lauderdale — I think my hearing is still recovering.  Seriously, though — what a band. You can read much more here, but know that it was worth the early, early flight back to New York the next morning (to say the least). Throughout this past month, it’s also been great to travel back to Michigan for a wedding weekend and a Grand Rapids trip (all the while focused on travel style). I’ve also been really thankful this summer to  check so many items off my to-do list, from an upstate trip to see Lucius, one of my favorite bands, to a standout weekend at Governors Ball and a heck of a Saturday at Panorama. The chance to travel so many neat places, spend so much time with great friends and check out so many cool sights and sounds is one I definitely don’t take for granted — and I hope it’s been a summer of checking things off your to-do list as well (with plenty of highlights, to boot!). But we’re not done yet —  with Labor Day coming up, there are still plenty of chances to dress in style; what else would you expect? And we’ve got a jam-packed next few weeks of content — you can look out for a Fall Style Wish List and neat features that run the gamut from what to wear during football season to more personal travel style posts. Are you ready? I sure am. Keep up with daily style tips and tricks on Instagram, and check out a bit more daily #menswear at The Style Guide Facebook page.

Need one last story to read?

  • If you need more Labor Day style essentials, check out the top picks I rounded up over at GearMoose — I think they’re some pretty stylish selections, if I do say so myself!

Catching some rays: A summer vacation in Florida

Editor’s note: To recap my latest travel style adventures, click that link.

Just one snap of my time spent in sunny Florida. Pocket tee by Steven Alan. Tropical-print linen shorts by Todd Snyder. Cooper Boat Shoes by Jack Erwin. Sunglasses by Nautica. Flat Wool Cap by Bridge and Burn. Mod Watch by Timex x Todd Snyder. Bracelet by Bryer Leather.

Just one snap of my time spent in sunny Florida. Pocket tee by Steven Alan. Tropical-print linen shorts by Todd Snyder. Cooper Boat Shoes by Jack Erwin. Sunglasses by Nautica. Flat Wool Cap by Bridge and Burn. Mod Watch by Timex x Todd Snyder. Bracelet by Bryer Leather.

It might seem hard to believe, but today ends a whirlwind stretch of 12 out of 17 days on the road for me — yes, that’s right! That included a trip West to Liberty Fairs, plus a wedding weekend in Michigan, all fun in their own way, and all involving some stellar #menswear (if I do say so myself). Given that I’ve grown pretty accustomed to hitting the road as of late, it made my next trip all the more enjoyable; it’s not all that often that I get to head South to visit my family in Florida, but it’s always a special occasion. In this case, I was able to celebrate my mom’s birthday (Happy Birthday, Mom!) and take in a truly epic AC/DC concert with my dad in nearby Fort Lauderdale — but more on that in a second. I was last in Fort Myers in March (a Style Guide spring break, if you will), and this go-round, I was able to bring along a different — yet hopefully just as stylish — set of men’s style essentials for a longer trip (Friday to Wednesday morning, as it were!).

A full bag for a few extra days in Florida. Voyager Waxed Weekender by Owen & Fred. Printed swim trunks by JACHS NY. Army Issue Sneakers by SeaVees. Black Henley by Stitchmill. Mod Watch by Timex x Todd Snyder. Adventure Log by Word Notebooks. Facial Crème by Nivea For Men.

A full bag for a few extra days in Florida. Voyager Waxed Weekender by Owen & Fred. Printed swim trunks by JACHS NY. Army Issue Sneakers by SeaVees. Black Henley by Stitchmill. Mod Watch by Timex x Todd Snyder. Adventure Log by Word Notebooks. Facial Crème by Nivea Men. Brass bottle opener by Owen & Fred.

That started, as always, from the ground up. I’ve realized the importance of making sure your small items are both durable and stylish — such is the case with my Herschel Supply Chapter Travel Kit, an easy-to-pack, easy-to-use dopp kit that sheds water (the wide array of colors doesn’t hurt, either). It fit nicely inside my reliable-as-ever Owen & Fred Voyager Waxed Weekender, which actually ended up holding about six days worth of gear (see, that’s versatile dressing — wink, wink). I also packed up a durable Stitchmill Henley and other easily wearable pieces. On a side note — if you’re going to grab one henley, you might want to make it a slim-fitting, made-in-America purchase from Stitchmill. But onto the rest of the trip. As I headed right from the office in NYC to the plane, I took advantage of a very casual Friday and threw on my OLIVERS Capital Shorts and the lightweight, comfortable Stio Divide Polo, both of which provided nice freedom of movement and versatility for moving from work to a flight and dinner. Of course, my Jack Erwin Cooper Boat Shoes were also durable and crisp for a half-day in the office and the resulting flight to Florida, which proved to be longer than expected thanks to some travel delays. The time spent in the air was more than recovered thanks to a few tasty brews at Twin Peaks, brewers of four in-house beers and some excellent pub fare, including the Billionaire Bacon Burger. Friday night done right!

Catching some much-needed Florida rays. Dash Tank by Fourlaps. Swim trunks by JackThreads. Flat Wool Cap by Bridge & Burn. Sunglasses by Nautica. Sneakers from the MW for Reef collab. 8926 Pro Diver by Invicta. Bracelet by Bryer Leather.

Catching some much-needed Florida rays. Dash Tank by Fourlaps. Swim trunks by JackThreads. Flat Wool Cap by Bridge & Burn. Sunglasses by Nautica. Sneakers from the MW for Reef collab. 8926 Pro Diver by Invicta. Bracelet by Bryer Leather.

With a busy work week and travel day in the books, it made Saturday all the more enjoyable — it was time for a relaxing beach day with fittingly casual apparel. That meant I threw on the Fourlaps Apparel Dash Tank, because everyone could use a little sun now and then.  I covered the brand in a piece on the best athleisure brands for men, and they’re worth checking out if you want performance-minded apparel that’s a little more bold — and a little less logo-heavy — than your average tank top. It was an easygoing complement to my JackThreads Swim Trunks, which were pretty sharp in a deep navy color. Beach-ready footwear is an essential, and a pair of casual grey sneakers from the Masafumi Watanabe x Reef collaboration were just the ticket, able to stand up to sand & the walk through the parking lot after. Perhaps the most versatile timepiece I brought with me was my Invicta 8926 Pro Diver — I’ve had that thing for about three years now (it even nabbed a spot in this site’s roundup of the best dive watches), and it fit right in underneath the sand & sun. Given the need to transition from situation to situation,  I’d suggest you also grab a versatile, casual-yet-refined dive watch for your next waterfront outing.

For a trip to one of my favorite stops in the Fort Myers area (the excellent Point Ybel Brewing), I also kept it casual. The great thing about those OLIVERS Capital Shorts is that, minus repeated gym sessions, they can hold up to darn near anything (including a repeat wear for an easygoing dinner). My situation up top was also breezy and casual, as it was the prime opportunity to feature a fun vintage printed shirt. A regular (read: Non-vintage) printed short-sleeve shirt is the ideal way to have a bit of fun in the warm weather, and my reliable-as-always Jack Erwin Cooper Boat Shoes worked just fine for grabbing a few pints.  We topped off the night with a stellar dinner at legendary local spot Doc Ford’s — my parents would surely recommend the Yucatan Shrimp.

Buck Mason - Timeless Design. Made in America.

As one does in Floriday, Sunday provided another lovely opportunity to relax and explore at the same time. That meant a Sunday Funday trip to Punta Gorda and some exploration around the Fishermen’s Village shopping area (complete with a requisite stop at nearby Fat Point Brewing — get the Big Boca Ale to go in a growler, if you get the chance!). We also grabbed a tasty waterfront meal   No trip to a beautiful waterfront locale would be complete without the chance to once again break out those Jack Erwin Cooper Boat Shoes. which are a decidedly sleek upgrade to the typical boat shoe. They offset a new favorite pair of breezy tropical-print linen Todd Snyder shorts (an end-of-season sale pick-up) — they were sufficiently breezy, comfortable and yet stylish. Of course, accessories to fight the sun were also crucial — in this instance, that meant some Nautica sunglasses in a cool, retro-yet-modern (there is such a thing) Clubmaster-style shape. My trusty Tread for Men Traveler Sunscreen helped me fight the sun’s rays — seriously, don’t skip out on that — and although I reached for my Invicta 8926 Pro Diver for some pool time early in the day, my refined Timex x Todd Snyder Mod Watch — on a NATO strap, no less — was the perfect pick for more time in the Florida heat.

The Sydney & Berne Davis Art Center in downtown Fort Myers. Breton Stripe Tee by Grayers. Colter Pants by Stio. Sunglasses by Nautica. Flat Wool Cap by Bridge & Burn. Striped webbed belt by J. Crew. Mod Watch by Timex x Todd Snyder. Bracelet by Bryer Leather.

The Sydney & Berne Davis Art Center in downtown Fort Myers. Breton Stripe Tee by Grayers. Colter Pants by Stio. Sunglasses by Nautica. Flat Wool Cap by Bridge & Burn. Striped webbed belt by J. Crew. Mod Watch by Timex x Todd Snyder. Bracelet by Bryer Leather.

Unlike past trips to Florida, which required a quick turnaround, I had the chance to take a bit more time in and around the city of Fort Myers. That meant some pool time on Monday, and it also meant a chance to hit up downtown Fort Myers outpost The Lodge for a heck of a lunch and some stellar brews. The décor is rustic and alpine-themed, the barbeque is stellar and the selection of regional and national craft beers is on-point (the Cigar City Lager from Tampa is a crisp, easy-drinking upgrade to a Miller Lite, if that’s in your wheelhouse). To meet the occasion in style, I paired my Grayers Breton Stripe Tee (slim-fitting and comfortable) with the Stio Colter Pant, a slightly stretchy chino made from premium Turkish cotton. It moved well, and made it easy to stroll around town post-lunch — particularly when paired up with those trusty Jack Erwin Cooper Boat Shoes and other style essentials, like my Timex x Todd Snyder Mod Watch. When you talk about pieces that mix crisp, modern style with a retro vibe, that timepiece is one of them — as is my trusty Bridge & Burn Flat Wool Cap, which came in handy shield my face from the sun. Despite some rain showers, it was an excellent day capped off by some delicious fried chicken at Sanibel Island hotspot The Pecking Order and a beautiful sunset on the beach.

An outfit that's ready to rock. Authentic band tee and tickets by AC/DC. 505C Denim by Levi's. Chukkas by Timberland. Waterbury Chrono from the TImex x Red Wing Heritage collab. Double IPA by Two Roads Brewing.

An outfit that’s ready to rock. Authentic band tee and tickets by AC/DC. 505C Denim by Levi’s. Chukkas by Timberland. Waterbury Chrono from the TImex x Red Wing Heritage collab. Double IPA by Two Roads Brewing.

So a tremendous day on Monday led to one (big) thing on Tuesday — the concert to end all concerts, an absolutely epic AC/DC show. That explains the authentic  band tee (no knock-off designer band merch here!), my reliable Levi’s 505C Denim, (a rock-inspired jean perfect for the show), and some durable leather chukkas. But onto what truly was an explosive night! Say what you will about their music or their consistent (ahem, stubborn) approach to music, but AC/DC were one of the first bands I ever loved — and I love them to this day, personnel changes and all! The show was worth an entire blog post in and of itself, particularly when you snag prime second-row seats, as my dad and I did (I’m going to pause to try & recover some of my hearing now).

The legendary Angus Young ripping off some blistering riffs in Fort Lauderdale at the BB&T Center.

From the opening chords of “Rock Or Bust” to a blistering take on “Shoot to Thrill,” a ripping rendition of”Sin City” and the classic “High Voltage” — and every single song in between — Angus Young never stopped moving or peeling off insane riffs. And Axl Rose truly did sing his butt off, too — he’s no Brian Johnson, but he channels both Brian & Bon in one heck of a rock n’roll way (on-stage wardrobe choices aside). Even without Brian in the mix, the band is a sight to behold … they’re perhaps the last great “classic” rock band that tours consistently behind original music, and boy, do they put on a show. Chris Slade has proven an admirable fill-in behind the drum kit for Phil Rudd, and Stevie Young is his uncle Malcolm incarnate, holding down the engine room admirably on rhythm guitar.  I could certainly go on, but suffice to say — Bon Scott would be proud of “the boys.” Next up — the band’s stop at Madison Square Garden in just about two weeks. Needless to say, I’m ready.

Travel style essentials

An early flight after an AC/DC concert? No problem. Club V-neck Tee by Life/After/Denim. Leather chukka boots by Timberland. Notebook by Word Notebooks. Mod Watch by Timex x Todd Snyder.

With all that being said, the trip still seemed to come to an end all too soon — that could’ve been the early wake-up call to get back to NYC on Wednesday, too. My Life/After/Denim Club V-neck Tee (it’s proven quite the quick seller) was the ideal casual way to catch an early-morning flight — luckily, it fits the bill at my laidback office, too. And my Levi’s 505C Denim worked again to travel back — the hint of stretch is key, and the durability made them an easy pick when matched with the simple, stylish Timex x Todd Snyder Mod Watch. It’s now time to power through the work day, and unpack my bag until I travel next. With Labor Day on the way though, I’ve got some stylish adventures planned — I’ll be exploring the buzzed-about town of Asbury Park (that’s New Jersey, folks), and bringing along some stylish essentials (of course). Keep up with all the #menswear action on Twitter or Instagram, and check back here Friday for a weekly menswear news recap.

In rock we trust — it’s rock or bust,

-Beau

Buck Mason - Timeless Design. Made in America.

Join Frank & Oak Elevate - Enjoy FREE Shipping, Cashback + more at Frank + Oak! Try it now for 90 days, risk free!

Style Q+A: Buck Mason

Editor’s note: For more in our Style Q+A series, click here. The following post is not sponsored in any way by Buck Mason, although affiliate banners may appear in other select posts.

An American lifestyle brand that's, well, inspired by and built in America. Photo courtesy of Buck Mason.

An American lifestyle brand that’s, well, inspired by and built in America. Photo courtesy of Buck Mason.

There are some brands that do one thing, and do it so well, that you can’t help but appreciate them. For yours truly over here, that’s been the case with Buck Mason, purveyors of, among other great #menswear, possibly the best T-shirt on the market. That’s certainly saying something, but it’s the approach and the end result that makes them a brand worth knowing — that goes for other classic style staples they produce, like sturdy raw indigo denim, essential chambray shirting, cotton linen shorts and critically, Buck Mason’s famous slim chinos. Across the board, the attention to detail that goes into something as seemingly simple as one of the brand’s slim slub tees is pretty remarkable, right down to details like the curved hem and the textured fabric. It’s that approach that’s won over your humble author, as I’ve followed the brand for a few years now and covered their essential tees for The Manual. It makes sense that with such a reliable, classic and well-made product assortment, they were bound to be a Style Guide favorite. And learning more about the brand only reinforces that notion. Co-founders Sasha Koehn and Erik Schnakenberg were kind enough to answer some essential questions about the brand for this site’s ongoing Style Q+A series , which delves into the minds of Style Guide friends like Megan Collins of Style Girlfriend and Barron Cuadro of Effortless Gent. So sit back, read on and perhaps swing over to the Buck Mason site to shop more great menswear.

The Style Guide: Take me into the background of Buck Mason and the “A-ha” moment that launched the brand and the brand’s ideals?

Sasha Koehn: A few years back, I was visiting my family in Cleveland when I stumbled upon these old, abandoned factories, and it dawned on me how few American companies actually make stuff here. I looked into it, and discovered that 97% of the clothing purchased in America is made overseas and that almost all of it is sold at a retail mark up of over 600%. That was really my call to action, and I knew I could build something around that.

Erik Schakenberg: At the same time, we didn’t want to be putting more filler out into the world. We wanted to create a brand that manufactures domestically, but that also produces value; garments that are timeless, and mean something.

SK: We wanted to simplify the male wardrobe to a clean, effortless style that we felt could stand the test of time. Our designs are derived from classic American staples that men feel comfortable in.

ES: We thought, “Let’s make high quality, affordable goods, and let’s make them here.” Because Sasha and I were both coming at this from a more creative – possibly even idealistic ­- place, the usual roadblocks like margin didn’t apply. The bottom line was irrelevant, we just decided we were going to do it and make it work. Sometimes not knowing exactly what you’re getting into allows you to see things a little differently, and to go down paths everyone else thinks are dead ends.

Once we figured out the concept, we shifted to thinking about the execution. How can we make our products accessible, while still taking care of the people who make them? We decided on a consumer direct model­ instead of wholesaling our products to a traditional retailer, who would have to mark them up in order to make a profit, we sell directly to the customers ourselves. This way we can keep the prices low, while still paying everyone in our supply chain a fair wage.

TSG: The brand’s product categories have expanded over time, but take me into the process of starting out with basics like tees?

SK: If we had a motto, it would be design through reduction, which is completely unusual. My father’s a sculptor, works in stone, chips away at massive blocks; we’re doing the same thing. It’s subtractive, you take your raw material and you cut away the noise, the nonsense, the excess, until you’re left with something simple and refined and perfect. We aggregate, and subtract, and what’s left? The cut, the fabric, and the construction.

Distillation, that’s how you make the best t­shirts, jeans, button­-ups and chinos in the world.

SK: Whether you’re shopping online, going to the mall, or at a department store, there is a good chance you are sifting and sorting through hundreds of irrelevant styles, colors, and patterns before you actually find what you want.

ES: We don’t focus much on fashion or the pantone color of the month, and trend forecasting isn’t really our thing. We take the staples, your oxford, chino, jean and tee, and we strip it. No unnecessary branding, no filler. Then we rebuild it with incredible fabrics in cuts and colors guys look great in. The classics made better than the classics, that’s what we do.

SK: We want to completely reduce the overwhelming shopping experience. There’s so much detritus, so much junk out there ­ culling the line was essential. We really try to stick to what we’re good at, and what our guy needs. It harkens back to that subtractive approach. Our stuff is so pared down and smart, you’d be hard pressed to put together an outfit that looked bad. Seriously.

Just a plain T-shirt? Think again -- made in America construction, slubby fabric and small style details make this one a big-time winner. Photo courtesy of Buck Mason.

Just a plain T-shirt? Think again — made in America construction, slubby fabric and small style details make this one a big-time winner. Photo courtesy of Buck Mason.

TSG: What would you say sets Buck Mason T-shirts apart from others on the market?

ES: There’s been an incredible reaction to Buck Mason tees. Thousands of customers have waited months on a waiting list for us to restock our signature shirttail hem t­-shirt. One reason it’s such a hit is the rounded hem in the back hides a little extra weight if you happen to carry it. It’s a $60 by any other brand. … Affordable pricing allows us to serve more customers, and not be limited to a small demographic like most of our peers in the luxury space.

SK: We’ve totally bypassed the archaic wholesale model by selling directly to consumers online, and through our brick-and-mortar shops in Venice and Silver Lake. That way, we can offer well-­crafted garments at competitive prices, with the added benefit of stateside job growth.

Frank & Oak
TSG: What are some styling tips you would give the guy who wants to try out one of your tees but isn’t sure how to wear it?

SK: Our collection is really for everyone. Our stuff is so understated that there’s room for interpretation. It’s clothing as a vessel, the guy is what’s important. It’s not about the label, it’s about fit, and fabric and construction. If you appreciate that, you’re our guy.

ES: There is a group of men who want to look great but don’t necessarily care about fashion or trends. They want to invest the least amount of time possible to achieve a sophisticated, cool style. We don’t only design for that guy, but we always consider him, since he really stands for what Sasha and I are all about.

SK:  Aren’t the best-dressed people always the one’s who look like they aren’t trying? That’s what we offer; a line that you can mix and match with stuff you already have, or with our stuff, and you’ll look terrific. It’s about crafting clothes that’ll look great in ten, twenty, thirty years. And with our quality, it’s going to.

TSG: Are there other product categories in which the brand might expand in the future?

ES: We’re going to be releasing our first outerwear piece in the fall: the perfect leather Motorcycle jacket. We don’t want to give too much away – but believe us when we tell you it’s going to be one of the best-made, best-fitting, and best-priced moto jackets out there.

TSG: Is there anything else exciting in the works for the brand?

SK: We just finished converting a full-size 1997 GMC Bluebird school bus into a mobile Buck Mason store. We rebuilt it from the wheels up, and the aesthetic matches that of our retail shops and website – a white, clean, minimal interior filled with textures and elements that embody Buck Mason. When you enter it, you get a sense of who we are right away, and it’s a fun and unique way for customers to shop our product, and much more engaging than the traditional brick and mortar retail experience. And, eventually, we’re actually going to be taking it out on the road. Customers outside of LA don’t get to go hands-on with our stuff, so we’re really looking forward to bringing our American-made products to America. Plus, who doesn’t love a good road trip?

To keep up with the goings-on over at the brand’s HQ, follow Buck Mason on Instagram or Twitter. To keep up with the fella writing this post, hit the ‘Follow’ button on IG.

Florsheim

Huckberry

#OOTD: How to Dress for the 2016 Olympics

Editor’s note: You’ve surely seen this hashtag lots of different places, including on Instagram. But how does that carry over to real life? The #OOTD will take one great item and put together a versatile, stylish outfit around it. Look for past features here.

OK, so the title of this post isn’t 100 percent accurate — if you’re really competing in the Olympics, you’re probably not wearing the below ensemble. If you’re watching them, however — here we are. They only come up once every four years, so it’s likely that dressing to watch the 2016 Olympics might not have crossed your mind until now. But, like heading out to a warm-weather bar crawl or grabbing Sunday brunch, it’s a scenario that’s an opportunity to look your best when others might not be all that focused on doing so. It’s also a time that can be patriotic and pretty fun — who doesn’t love the Olympics, right? So that’s what this #OOTD is tackling — assuming you’re in a warm-weather area and possibly getting out and trying to recreate some athletic feats of your own in a game of backyard volleyball. With that in mind, this outfit is part sporty, part stylish and filled with a few atypical style upgrades. Those include an upgraded graphic tee and some crisp, classic sneakers — but you can see the full look below. For more daily style inspiration, check out yours truly on Instagram and follow along with my #menswear Twitter.

An ensemble that's sport-inspired yet not packed with athletic gear, finished off with classic footwear and shades.

An ensemble that’s sport-inspired yet not packed with athletic gear, finished off with classic footwear and shades.

The T-Shirt: Todd Snyder Miami Capsule T-shirt, $68 — While you can definitely go with a classic, Olympics-inspired graphic tee, this tee is premium, slim-fitting and still sporty while remaining wearable for other occasions.

The Shorts: Mack Weldon Ace Short, $65 — A pair of shorts that works for both sporty backyard activities and lounging around in style can be tough to find; however, this pair has a more tailored look than one would expect, and still performs well.

The Sneakers: SeaVees Hermosa Plimsoll Standard, $78 — Highly affordable, highly wearable and able to stylishly offset the brighter blue shorts. An American classic.

The Socks: Sock Genius Villa Park Stripe No-show Sock, $10 — If you caught the recent Style Pick of the Week feature on Sock Genius, you know that these no-show socks are durable, breathable and comfortable — that makes ’em  a winner.

The Watch: Stuhrling Aquadiver Manta Ray Watch, $ — You need a durable casual watch in your arsenal for a variety of reasons (particularly if you’re playing some Olympic-inspired backyard games), and the Stuhrling Aquadiver Manta Ray is a personal favorite that’s held up very well over time.

The Briefs: Flint & Tinder Heritage Boxer Briefs, $28 — Although they’re not pictured above, you can’t forget made-in-America boxer briefs that feature a custom woven waistband and comfortable fabric.

The Hat: Huckberry Explorer’s Cap, $39.98 —  Swapping out your athletic logo ballcap for a more subtle, refined hat is a solid style upgrade that makes a difference — this is the perfect cap to wear for the occasion (note the blue-and-white color) and it can even dress down a classic polo and chino shorts.

The Sunglasses: Randolph Engineering Crew Chief Sunglasses in Gunmetal, $158.98 — To root on America, there’s no better pick than sunglasses that are, well, made right in America. These are durable, premium and wearable with your best suit, too.

The Must-Have: Owen & Fred NFL Leather Coasters, $29.98 — Whether you’re enjoying a cold brew or a plain lemonade, some stylish leather coasters are a nice accessory to have, particularly if you’re hosting.

While you can always go full-on patriotic and rock an official USA jersey (soccer jerseys seem to be a popular and relatively refined pick), working with the pieces in this #OOTD provides you with versatility the rest of the summer and beyond. A subtle graphic tee is a more premium pick than a plan tee, and French terry shorts that fit trim and eschew an athletic logo are a great pick, too. Plus, an upgrade ballcap is a solid style move, and a durable rubber-strap watch should have you set for more outdoor activities beyond the Olympics. Have other #OOTD suggestions or style questions? Head over to The Style Guide Facebook page for more #menswear.

How are you planning on dressing for the Olympics? Leave it all in the comments below!
Join Frank & Oak Elevate - Enjoy FREE Shipping, Cashback + more at Frank + Oak! Try it now for 90 days, risk free!